Lili Reinhart is Retro Glam in Lancel Spring 2024 Ad

Joanna Elizabeth


Published April 8, 2024

Lili Reinhart Lancel Spring 2024 Ad Campaign
Lili Reinhart appears in the Lancel spring 2024 ad campaign. Photo: Ellen von Unwerth

Lili Reinhart brings vintage chic to the banks of the Seine in Lancel’s spring-summer 2024 campaign. Bathed in Parisian sunlight with the iconic views as her backdrop, the Riverdale actress embodies retro glamour made modern.

Lili Reinhart for Lancel Spring 2024 Ad

Lili Reinhart lounges in style with Lancel's Origami bag for spring 2024 ad.
Lili Reinhart lounges in style with Lancel’s Origami bag for spring 2024 ad. Photo: Ellen von Unwerth

Last year, Lili Reinhart was named an ambassador for Lancel, bringing a fresh face to the French purse brand. The campaign, shot by the acclaimed Ellen von Unwerth, showcases Reinhart with standout pieces from Lancel’s latest collection.

Actress Lili Reinhart showcases Lancel's spring 2024 bags with a selfie by the river.
Actress Lili Reinhart showcases Lancel’s spring 2024 bags with a selfie by the river. Photo: Ellen von Unwerth

Among the highlights is the Billie, the equally eye-catching Origami bag, and a versatile summer tote bag. Stylistically, her looks are a nod to the past, with Reinhart donning high-waisted shorts outfits and off-the-shoulder tops.

Looking vibrant, Lili Reinhart models a tote bag in the Lancel spring 2024 campaign.
Looking vibrant, Lili Reinhart models a tote bag in Lancel’s spring 2024 campaign. Photo: Ellen von Unwerth

Complementing these pieces are platform sandal shoes that anchor the look with a sense of nostalgia. Each outfit is accessorized with bags that capture Lancel’s signature blend of tradition and trendsetting.

The beauty looks are equally curated, featuring Reinhart with her hair styled in vintage waves, reminiscent of old Hollywood. The makeup ranges from dramatic red lipstick to more subdued neutral tones, allowing the accessories to stand at the forefront.

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