Southwest Serenade: Banana Republic Unveils Spring 2023 Campaign

Joanna Elizabeth


Published March 17, 2023

Banana Republic Spring 2023 Campaign
Banana Republic unveils spring 2023 campaign in Taos, New Mexico. Photo: Richard Phibbs

Get ready to fall in love with Banana Republic’s Spring 2023 campaign, which transports us to the stunning landscapes of Taos, New Mexico. Swapping out the chilly backdrop of their Holiday advertisements set in Iceland, the brand has embraced the warmth and natural charm of the Southwest for this season’s collection.

Banana Republic Spring 2023 Campaign

The Banana Republic spring 2023 campaign, shot by renowned photographer Richard Phibbs, features models Louise de Chevigny, Maria Borges, and Ella Eckersley, who perfectly embody the relaxed elegance of the new line in images as well as films.

Maria Borges Banana Republic Turquoise Jewelry Spring 2023
Maria Borges poses with turquoise jewelry in Banana Republic spring 2023 campaign. Photo: Richard Phibbs

Underneath the clear blue skies and amidst the sprawling open fields of Taos, the models showcase an array of fringe-adorned jackets, pleated long dresses, relaxed trench coats, and denim. These versatile pieces effortlessly combine comfort and sophistication, making them the perfect addition to your spring wardrobe.

Banana Republic Buffalo Spring 2023
Louise de Chevigny poses with a buffalo in Banana Republic spring 2023 campaign. Photo: Richard Phibbs

The hair and makeup for the shoot complement the serene surroundings and the laid-back vibe of the clothing. Hair stylist Moiz Alladina crafts effortlessly chic styles, while makeup artist Leanne Hirsh uses natural tones and subtle highlights to accentuate the models’ beauty.

Fringe jacket Banana Republic Spring 2023 Campaign
Ella Eckersley models a fringed jacket and pleated maxi dress in Banana Republic spring 2023 campaign. Photo: Richard Phibbs
Green Dress Banana Republic Spring 2023
Maria Borges wears a green silk dress in Banana Republic spring 2023 campaign. Photo: Richard Phibbs

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