With the 50th anniversary of Balmain Hair, the new campaign is a monochromatic vision celebrating the brand’s storied history and future. The visuals are a striking homage to classic sophistication with a contemporary twist, showcasing the luscious locks that have become synonymous with the haircare brand.
Balmain Hair 50th Anniversary Campaign
The iconic Spanish models Esther Cañadas and Jon Kortajarena grace the advertisements with an aura of confidence and allure. Their real friendship translates into a compelling dynamic on camera, presenting intense gazes and on-trend hair lensed by Quentin de Briey.
The campaign unfolds a narrative of textures and contrasts within the black and white images. With her voluminous blonde tresses, Esther embodies the brand’s dedication to luxurious hairstyles. The work of Balmain Hair artistic director Ilham Mestour is evident, as each strand appears infused with movement and life, despite the stillness of the image.
With the choice of attire complementing the hair’s statement, Esther dons a sharp tuxedo jacket, a form-fitting knit dress, and a bold top with a plunging neckline crafted to accentuate the voluminous nature of the hairstyles.