AG Jeans is setting the tone for holiday style with its latest 2023 campaign, capturing the essence of winter fashion worn by top model Sasha Pivovarova. Photographed by Karim Sadli, each portrait radiates a sense of effortless cool, showcasing a winter color palette that speaks to the season’s warmth and comfort.
AG Jeans Holiday 2023 Campaign
The spotlight falls on cozy essentials: a turtleneck sweater that wraps you in softness, a leather jacket that blends edge with sophistication, and the timeless chic of a well-tailored blazer. All these styles are made for enjoying city life.
These pieces are easily paired with casual white t-shirts and, of course, AG Jeans’ signature denim, creating looks that resonate with the brand’s theme of everyday style. In a nod to diverse holiday climates, the campaign cleverly includes a pair of ripped shorts, offering a stylish solution for those celebrating in warmer weather.
The campaign’s styling, expertly curated by Camilla Nickerson, weaves together these elements, resulting in aspirational and attainable ensembles. The garments speak to those seeking to express their personal style while embracing the holiday season.
Complementing the attire, the beauty aspect of the campaign is handled by hairstylist Bob Recine and makeup artist Diane Kendal. They work to enhance Sasha’s natural allure with shoulder-length tresses styled to understated perfection and makeup that emphasizes a fresh, radiant look.
Besides its holiday advertisements, AG Jeans recently unveiled its previous collaboration with EmRata that showcased cool, urban chic.