Accessorized – Jessica Stam and Arlenis Sosa are prim and proper with edge for H&M’s latest accessories style book lensed by Peter Gehrke. With art direction by Mikael Kangas, the duo models on a vespa, wearing vibrant bags, shoes and jewelry matched with neutral outerwear styled by Marina Kereklidou.
Autumn Chic – Arlenis Sosa stars as the latest model for H&M’s recent Trend Update. The style book images feature various styles of autumn looks ranging from youthful streetwear to elegant outerwear. Peter Gehrke photographed Arlenis with art direction by Mikael Kangas.
Sweet Autumn – Singer Lana del Rey nabs her first major fashion campaign after being named the face of H&M’s fall-winter collection. Photographers Inez van Lamsweerde and Vinoodh Matadin captured del Rey in the collection’s best looks ranging from a pink angora blend sweater to printed leggings and a tweed biker jacket. Lana will also appear in the upcoming winter advertisements for H&M.
Summer Style – Fashion retailer H&M taps Canadian model Jessica Stam for its latest “Trend Update” stylebook session. Captured by Peter Gehrke with styling by Marina Kereklidou, Jessica shows off a mix of feminine and boyish fashions. / Art direction by Mikael Kangas
MMM x H&M Confirmed – After the rumor circled around the fashion sphere yesterday, Swedish retailer H&M has confirmed an upcoming collection with French fashion house Maison Martin Margiela which is headed to stores on November 15th. “Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades. I am so excited by this radical collaboration which will give fashion lovers around the world the chance to wear special pieces,” says Margareta van den Bosch, H&M’s creative advisor. View a sneak peek of the collection underneath the cut in a new short film. (H&M)
H&M’s New Collabortion – The latest high fashion house rumored to collaborate with Swedish retailer H&M is Maison Martin Margiela. Known for its avant-garde looks like the one above, the one-off collection is allegedly set to hit stores during the holiday season, and if Margiela’s past looks are anything to go by–it would certainly be an interesting venture. (WWD)
Photo: A design from Margiela’s Fall 2011 Couture Collection
Power of Dress – Ava Smith models the new fall collection from fast fashion retailer H&M. The autumn outing is very fashion forward featuring a mix of sculpted shoulders, sequined patterns, abstract prints and sporty caps. A dark palette of plum, inky black, ash grey, mustard and navy sets the tone for the season.
Garden of Delights – H&M taps top models Constance Jablonski, Edita Vilkeviciute, Toni Garrn and Karmen Pedaru as the faces of its spring 2012 Conscious Collection–a line made of environmentally friendly materials. Photographed by Terry Richardson with styling by George Cortina, the quartet takes to a garden setting in the fun and flirty looks.
Conscious Allure – H&M enlists top models Edita Vilkeviciute, Toni Garrn and Karmen Pedaru for a recent promo film featuring the fast fashion retailer’s spring “Conscious Collection”. In the video, the trio works it from head to toe in sustainable fabrics and feminine prints.
Light and Flirty Spring – Jessica Hart is the latest model to front H&M’s Trend Update style book. This time, the Australian beauty poses for Oscar Falk’s lens in spring pleats, pastel hues and peekaboo cutouts with art direction by Mikael Kangas. Jessica also sports a short bob and pink lips in the spring pieces.