H&M Goes Boho – After showing a runway collection in Paris last season, fast fashion giant H&M opted to do an intimate presentation for the spring 2014 season. The new outing features a rock n roll, bohemian inspired aesthetic. “I love the personality at H&M this spring. Style is about expression and creating your own personal wardrobe. New, urban tomboy essentials and boho separates allow today’s woman to become their own icon,” says Ann-Sofie Johansson, H&M’s Head of Design. The silhouettes and details are “hippie chic” with a focus on fringe, ruffles and lace in deep midnight blues and blacks. Check out more previews from the spring collection below.
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