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Spring 2010 Campaign | BCBGeneration by David Roemer

David Roemer shoots the spring-summer campaign for BCBGeneration, a diffusion line from BCBG Max Azria. The fun and flirty advertisements feature Paisley, Soo Joo, Dorith Mous and Taylor Rose wearing the brand’s latest collection.

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24 Comments

  1. kic

    February 3, 2010 at 5:48 pm

    nice to see more asians in campaigns this season.

  2. kic

    February 3, 2010 at 5:48 pm

    nice to see more asians in campaigns this season.

  3. anna

    February 3, 2010 at 5:52 pm

    pretty striking, however it reminds me of like, a CW tv show series ad..like Gossip Girl or 90210 or something. (the way the girls are standing is almost clique-y and territorial)

  4. anna

    February 3, 2010 at 5:52 pm

    pretty striking, however it reminds me of like, a CW tv show series ad..like Gossip Girl or 90210 or something. (the way the girls are standing is almost clique-y and territorial)

  5. Fashion CHALET

    February 3, 2010 at 6:01 pm

    Pretty hair.
    I love the clean, precise look of the overall ad campaign!

  6. Fashion CHALET

    February 3, 2010 at 10:01 am

    Pretty hair.
    I love the clean, precise look of the overall ad campaign!

  7. Cecilie

    February 3, 2010 at 6:39 pm

    These black and whites are awesome! The patterns works really well with the B&W option as there are so many models and so much going on in the clothes.

  8. Cecilie

    February 3, 2010 at 6:39 pm

    These black and whites are awesome! The patterns works really well with the B&W option as there are so many models and so much going on in the clothes.

  9. FASHION SNAG

    February 3, 2010 at 7:50 pm

    Cute clothes!

  10. FASHION SNAG

    February 3, 2010 at 7:50 pm

    Cute clothes!

  11. Kels

    February 3, 2010 at 8:04 pm

    i really like some of the prints this season

  12. Kels

    February 3, 2010 at 8:04 pm

    i really like some of the prints this season

  13. mich

    February 3, 2010 at 9:04 pm

    these girls are waaay too skinny. i don't really see the point in crazy skinny models here. for a bcbGEN ad i feel like they can go with a less hardcore image and make it a little more realistic and flirty in that way.

  14. mich

    February 3, 2010 at 9:04 pm

    these girls are waaay too skinny. i don't really see the point in crazy skinny models here. for a bcbGEN ad i feel like they can go with a less hardcore image and make it a little more realistic and flirty in that way.

  15. joscelyn

    February 4, 2010 at 8:11 am

    i know that asian! woohoo!!! go CINDY!!

  16. joscelyn

    February 4, 2010 at 8:11 am

    i know that asian! woohoo!!! go CINDY!!

  17. Zagga

    February 4, 2010 at 5:16 pm

    The shoe shot is dope.

  18. Zagga

    February 4, 2010 at 5:16 pm

    The shoe shot is dope.

  19. Ytnom

    February 4, 2010 at 7:19 pm

    Wowowow! That asian girl is so beautiful!!!

  20. Ytnom

    February 4, 2010 at 7:19 pm

    Wowowow! That asian girl is so beautiful!!!

  21. Miss Su

    February 8, 2010 at 8:35 am

    Just love BCBG!

  22. Miss Su

    February 8, 2010 at 8:35 am

    Just love BCBG!

  23. Lainey

    February 8, 2010 at 9:10 pm

    Cool looks, cool shots.

  24. Lainey

    February 8, 2010 at 9:10 pm

    Cool looks, cool shots.

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