Spring 2010 Campaign | BCBGeneration by David Roemer

bcbg Spring 2010 Campaign | BCBGeneration by David Roemer

David Roemer shoots the spring-summer campaign for BCBGeneration, a diffusion line from BCBG Max Azria. The fun and flirty advertisements feature Paisley, Soo Joo, Dorith Mous and Taylor Rose wearing the brand’s latest collection.

bcbg1 Spring 2010 Campaign | BCBGeneration by David Roemer

bcbg2 Spring 2010 Campaign | BCBGeneration by David Roemer

bcbg3 Spring 2010 Campaign | BCBGeneration by David Roemer

bcbg4 Spring 2010 Campaign | BCBGeneration by David Roemer

bcbg5 Spring 2010 Campaign | BCBGeneration by David Roemer

bcbg6 Spring 2010 Campaign | BCBGeneration by David Roemer

  • kic

    nice to see more asians in campaigns this season.

  • kic

    nice to see more asians in campaigns this season.

  • anna

    pretty striking, however it reminds me of like, a CW tv show series ad..like Gossip Girl or 90210 or something. (the way the girls are standing is almost clique-y and territorial)

  • anna

    pretty striking, however it reminds me of like, a CW tv show series ad..like Gossip Girl or 90210 or something. (the way the girls are standing is almost clique-y and territorial)

  • http://fashionchalet.blogspot.com Fashion CHALET

    Pretty hair.
    I love the clean, precise look of the overall ad campaign!

  • http://fashionchalet.blogspot.com Fashion CHALET

    Pretty hair.
    I love the clean, precise look of the overall ad campaign!

  • http://cecilieharris.blogspot.com/ Cecilie

    These black and whites are awesome! The patterns works really well with the B&W option as there are so many models and so much going on in the clothes.

  • http://cecilieharris.blogspot.com/ Cecilie

    These black and whites are awesome! The patterns works really well with the B&W option as there are so many models and so much going on in the clothes.

  • http://fashionsnag.com FASHION SNAG

    Cute clothes!

  • http://fashionsnag.com FASHION SNAG

    Cute clothes!

  • http://www.letsbethreads.blogspot.com Kels

    i really like some of the prints this season

  • http://www.letsbethreads.blogspot.com Kels

    i really like some of the prints this season

  • mich

    these girls are waaay too skinny. i don't really see the point in crazy skinny models here. for a bcbGEN ad i feel like they can go with a less hardcore image and make it a little more realistic and flirty in that way.

  • mich

    these girls are waaay too skinny. i don't really see the point in crazy skinny models here. for a bcbGEN ad i feel like they can go with a less hardcore image and make it a little more realistic and flirty in that way.

  • joscelyn

    i know that asian! woohoo!!! go CINDY!!

  • joscelyn

    i know that asian! woohoo!!! go CINDY!!

  • http://www.ziggazaggaproductions.com Zagga

    The shoe shot is dope.

  • http://www.ziggazaggaproductions.com Zagga

    The shoe shot is dope.

  • Ytnom

    Wowowow! That asian girl is so beautiful!!!

  • Ytnom

    Wowowow! That asian girl is so beautiful!!!

  • Miss Su

    Just love BCBG!

  • Miss Su

    Just love BCBG!

  • Lainey

    Cool looks, cool shots.

  • Lainey

    Cool looks, cool shots.