L’Oreal Finds Beauty in Everyday Moments with #BeautyforAll

Joanna Elizabeth

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Published May 3, 2015

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Updated April 5, 2017

Ellen von Unwerth captures L'Oreal #BeautyforAll shoot
Ellen von Unwerth captures L’Oreal #BeautyforAll shoot

With a slogan of #beautyforall, cosmetics brand L’Oreal hopes to find beauty in every day moments as well as more glamorous scenarios with a recent shoot photographed by Ellen von Unwerth (2b Management). The legendary lens woman captures models in casual moments such as going to the club with friends, hanging out in swimsuits or even checking makeup out at a restaurant for the images.

“With this shooting, I wanted to reflect beauty as it is around us in the world, in realistic, everyday surroundings,” Von Unwerth says.

Models are captured in every day moments for a unique take on beauty
Models are captured in every day moments for a unique take on beauty

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