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Freja Beha Erichsen for Hugo by Hugo Boss Spring 2012 Campaign by Alexei Hay

Slick FrejaFreja Beha Erichsen nabs the spring 2012 campaign from Hugo by Hugo Boss, lensed by Alexei Hay. Freja joins Sean O’Pry in the black and white images where she sports minimal silhouettes and razor-sharp stripes. Slicked back hair and understated makeup bring a contemporary finish to the pared down portraits.


  1. Jens

    January 16, 2012 at 11:32 pm

    The way she is holding the shoes isn’t attractive but It’s Freja and she can do no wrong.

  2. montesYmills

    January 17, 2012 at 10:08 am

    I don’t really like the photos but Freja looks the best she’s looked in a long time!!! she looks so fresh.

  3. Anonymous

    January 22, 2012 at 11:13 am

    love it! Freja is gorgoeus!


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