For the first time in three years, Marc Jacobs taps a solo star for his spring-summer 2017 campaign. Frances Bean Cobain, the daughter of Courtney Love and the late Kurt Cobain, appears in the black and white advertisements. David Sims photographs 24-year-old in studio shots as well as on the city streets. While the spring runway show was inspired by 90’s ravers, the campaign shots channel grunge vibes.
Frances poses in embellished babydoll dresses, platform sandals as well as retro inspired frames. About starring in the new campaign, Frances says, “I’m representing what a general, standard, average human girl would look like wearing these clothes. I think that’s why Marc picked me for this.”