Yamamay’s Swimwear Is Taking Over Summer 2024

Joanna Elizabeth

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Published June 7, 2024

Yamamay Swim Summer 2024 Campaign
Lorena Rae poses in the Yamamay swim summer 2024 campaign. Photo: Yamamay

Yamamay’s summer 2024 swimwear campaign is a vibrant celebration of sun-soaked style, featuring a lineup of trendy designs perfect for beach lovers. The campaign stars models Lorena Rae, Lorena Duran, Cariss Helton, and Jessica Ann Strother, each showcasing the season’s hottest looks.

Yamamay Swim Summer 2024 Campaign

Modeling bold colors, Lorena Rae, Lorena Duran, and Jessica Ann Strother are all smiles in the Yamamay summer 2024 bikini collection.
Modeling bold colors, Lorena Rae, Lorena Duran, and Jessica Ann Strother are all smiles in the Yamamay summer 2024 bikini collection. Photo: Yamamay

The collection embraces a spectrum of vivid colors, from cerulean blue and hot pink to bright purple, ensuring a bold and eye-catching appearance. From plunging one-pieces or asymmetrical one-shoulder tops, Yamamay’s designs cater to different tastes.

Jessica Ann Strother shows off a pink printed bikini from Yamamay's summer 2024 collection.
Jessica Ann Strother shows off a pink printed bikini from Yamamay’s summer 2024 collection. Photo: Yamamay

The addition of sarong coverups adds versatility, allowing for seamless transitions from beach to boardwalk. Beyond swimwear, Yamamay extends its summer offerings to chic sleepwear and lingerie. Floral accents dominate these pieces, bringing a touch of nature’s beauty to lounging time.

Yamamay sets its summer 2024 campaign in Mexico.
Yamamay sets its summer 2024 campaign in Mexico. Photo: Yamamay

Each piece focuses on intricate designs and playful patterns that prove Yamamay’s commitment to fashion-forward swimwear. The accompanying film, set in Mexico, shows the designs in motion with models exuding pure beach glamour.


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