The new scent from DKNY, My NY, enlists singer Rita Ora as the campaign’s face. The UK-raised blonde previously starred in the label’s resort 2014 advertisements. “I think Rita’s a great representative of DKNY. She’s full of life, she’s about what everyone wants to feel – energy. And I find her ageless. She’s like this Energizer Bunny who can wear anything from track shoes to stilettos, DKNY to Donna Karan. I love the girl as a person, too. She walks the talk,” Donna Karan told WWD. The campaign was shot in Times Square by Francesco Carrozzini while the fragrance’s bottle is heart-shaped. An online campaign will launch in August for the scent as well.
Rita Ora Poses in Times Square for DKNY’s “My NY” Fragrance Ad
Recent Updates
Jennie is Pretty in Pastels for Maison Kitsuné Ad
Spring 2024 welcomes Jennie of Blackpink as the new face of Maison Kitsuné's Baby Fox collection. In a laid-back ad ...
Neiman Marcus Spring 2024 Campaign: Championing Elegance
Neiman Marcus embraces the dynamism of sports and luxury fashion in its "Quest for the Best" spring 2024 campaign, captured ...
Irina Shayk, Karlie Kloss Bring Mermaidcore to Swarovski Ad
Swarovski takes a deep dive into the mythical with its spring-summer 2024 campaign, channeling the allure of Venus and embracing ...
Oliver Peoples x KHAITE Spring 2024: Crafting Chic Eyewear
The Oliver Peoples x KHAITE Spring 2024 collection promises an eyewear feast for the fashion-forward. Exemplifying an industrial chic aesthetic, ...
Nina T Gets Interstellar for Numéro Switzerland
In "Cosmic Being," photographed by Ana Abril, a futuristic fashion editorial takes place in Numéro Switzerland's premiere issue. Model Nina ...
Zara Jeans Spring 2024: Exploring Casual Styles
The season of renewal brings with it Zara's spring 2024 jeans collection, offering a refreshing take on denim that pays ...