Edita, Karly & Sara Stun in Zara’s Debut Lingerie Line

Joanna Elizabeth

/

Published October 23, 2020

Karly Loyce stars in Zara debut lingerie campaign.
Karly Loyce stars in Zara debut lingerie campaign.

Zara takes its first push into lingerie with a debut collection just in time for the holiday season. Campaign images, titled The Female Gaze, feature leading models Edita Vilkeviciute, Karly Loyce, and Sara Blomqvist. Photographed by Annemarieke van Drimmelen, black and white images showcase romantic designs. Soft silk, delicate lace, and alpaca wool make up undergarments as well as pajama pieces. Stylist Ludivine Poiblanc layers cardigans and henley tops over bralette and brief designs. Lace adorned slip dresses as well as camisole tops, also build out the range. Fabien Baron works on art direction for the shoot with hair by Benjamin Muller and makeup by Adrien Pinault.

Related: Rianne, Mona, Sacha, Mika Are On the Move in Zara Fall 2020 Campaign

Zara Lingerie Debut Campaign

Sara Blomqvist poses in Zara's debut lingerie collection.
Sara Blomqvist poses in Zara’s debut lingerie collection.
Edita Vilkeviciute fronts Zara lingerie campaign.
Edita Vilkeviciute fronts Zara lingerie campaign.
Zara Silk Camisole and Silk Tap Shorts.
Zara Silk Camisole and Silk Tap Shorts.
Edita Vilkeviciute models Zara seamless bralette and seamless panties.
Edita Vilkeviciute models Zara seamless bralette and seamless panties.
Model Sara Blomqvist wears Zara's debut lingerie collection.
Model Sara Blomqvist wears Zara’s debut lingerie collection.
Zara showcases its debut lingerie line.
Zara showcases its debut lingerie line.
Zara's debut lingerie line features lace and satin material.
Zara’s debut lingerie line features lace and satin material.
Zara Striped Pajama Shirt and Wide Leg Striped Pajama Pants.
Zara Striped Pajama Shirt and Wide Leg Striped Pajama Pants.

Recent Updates

Jennie Gentle Monster 2024 Featured

Jennie & Gentle Monster’s New Eyewear Collab is Beyond Chic

Gentle Monster and Jennie from Blackpink join forces once again for their 'Jentle Salon' collaboration. The third collaboration between the ...
Alo Yoga Tennis Club 2024 Featured

Alo Yoga Aces the Style Game with Tennis Club Capsule

In the sun-drenched courts of chic and leisure, Alo Yoga unveils its Tennis Club collection, a tasteful nod to the ...
Kim Kardashian SKIMS Swim Featured

Kim Kardashian Sets Summer on Fire in SKIMS 2024 Swimwear

Kim Kardashian, the reality TV star turned business mogul, is once again commanding attention with her latest SKIMS Swim 2024 ...
Ferragamo Pre-Fall 2024 Featured

Ferragamo Pre-Fall 2024: Get Lost in the Fashion Fantasy

Ferragamo's pre-fall 2024 campaign fuses art, history, and fashion captured through the lens of Harley Weir. In a striking juxtaposition, ...
Jisoo Self-Portrait Pre-Fall 2024 Featured

Blackpink’s Jisoo Inspires in Self-Portrait Pre-Fall 2024 Ad

Jisoo, a member of Blackpink, enchants in the Self-Portrait pre-fall 2024 campaign, presented in a setting that's both personal and ...
Estee Lauder Legacy Featured

Carolyn Murphy Stuns in Estée Lauder Legacy Fragrance Ad

In a graceful fusion of heritage and modernity, Estée Lauder introduces the Legacy collection fragrance, a lineup of five legendary ...

Leave a Comment