Edita, Karly & Sara Stun in Zara’s Debut Lingerie Line

Joanna Elizabeth

/

Published October 23, 2020

Karly Loyce stars in Zara debut lingerie campaign.
Karly Loyce stars in Zara debut lingerie campaign.

Zara takes its first push into lingerie with a debut collection just in time for the holiday season. Campaign images, titled The Female Gaze, feature leading models Edita Vilkeviciute, Karly Loyce, and Sara Blomqvist. Photographed by Annemarieke van Drimmelen, black and white images showcase romantic designs. Soft silk, delicate lace, and alpaca wool make up undergarments as well as pajama pieces. Stylist Ludivine Poiblanc layers cardigans and henley tops over bralette and brief designs. Lace adorned slip dresses as well as camisole tops, also build out the range. Fabien Baron works on art direction for the shoot with hair by Benjamin Muller and makeup by Adrien Pinault.

Related: Rianne, Mona, Sacha, Mika Are On the Move in Zara Fall 2020 Campaign

Zara Lingerie Debut Campaign

Sara Blomqvist poses in Zara's debut lingerie collection.
Sara Blomqvist poses in Zara’s debut lingerie collection.
Edita Vilkeviciute fronts Zara lingerie campaign.
Edita Vilkeviciute fronts Zara lingerie campaign.
Zara Silk Camisole and Silk Tap Shorts.
Zara Silk Camisole and Silk Tap Shorts.
Edita Vilkeviciute models Zara seamless bralette and seamless panties.
Edita Vilkeviciute models Zara seamless bralette and seamless panties.
Model Sara Blomqvist wears Zara's debut lingerie collection.
Model Sara Blomqvist wears Zara’s debut lingerie collection.
Zara showcases its debut lingerie line.
Zara showcases its debut lingerie line.
Zara's debut lingerie line features lace and satin material.
Zara’s debut lingerie line features lace and satin material.
Zara Striped Pajama Shirt and Wide Leg Striped Pajama Pants.
Zara Striped Pajama Shirt and Wide Leg Striped Pajama Pants.

Recent Updates

Victorias-Secret-Dream-2024-Featured

Candice! Behati! Taylor! Victoria’s Secret’s Dream Lingerie Ad

Victoria's Secret is bringing back some of its most iconic faces for its heavenly 2024 Dream collection campaign. Former Angels ...
Anna Cleveland Strikes a Pose in Tissa Fontaneda's Fall 2024 Ad

Anna Cleveland Strikes a Pose in Tissa Fontaneda’s Fall 2024 Ad

Tissa Fontaneda turns up the drama with its fall-winter 2024 campaign, starring Anna Cleveland as the ultimate face. Drawing inspiration ...
Irina-Shayk-HM-Move-Featured

Irina Shayk Shows H&M Move’s Chic New Activewear

With its latest activewear capsule collection, H&M Move takes fitness to the next level. Supermodel Irina Shayk fronts the campaign ...
Roberto Cavalli's Summer 2024 Campaign Celebrates Freedom

Roberto Cavalli’s Summer 2024 Campaign Celebrates Freedom

Roberto Cavalli's spring-summer 2024 campaign is all about embracing the spirit of liberation. The Italian fashion brand is celebrating freedom ...
Emma Watson Blooms in Prada Paradoxe Virtual Flower Ad

Emma Watson Blooms in Prada Paradoxe Virtual Flower Ad

Prada's latest fragrance, Prada Paradoxe Virtual Flower Eau de Parfum, blooms into something fresh and innovative. Starring in the campaign ...
Versace-Fall-2024-Featured

Versace’s Fall 2024 Campaign Gets Chic at Chateau Marmont

Versace delivers a serious dose of glamour for its fall-winter 2024 campaign. The iconic Chateau Marmont in Los Angeles sets ...

Leave a Comment