Edita, Karly & Sara Stun in Zara’s Debut Lingerie Line

Joanna Elizabeth

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Published October 23, 2020

Karly Loyce stars in Zara debut lingerie campaign.
Karly Loyce stars in Zara debut lingerie campaign.

Zara takes its first push into lingerie with a debut collection just in time for the holiday season. Campaign images, titled The Female Gaze, feature leading models Edita Vilkeviciute, Karly Loyce, and Sara Blomqvist. Photographed by Annemarieke van Drimmelen, black and white images showcase romantic designs. Soft silk, delicate lace, and alpaca wool make up undergarments as well as pajama pieces. Stylist Ludivine Poiblanc layers cardigans and henley tops over bralette and brief designs. Lace adorned slip dresses as well as camisole tops, also build out the range. Fabien Baron works on art direction for the shoot with hair by Benjamin Muller and makeup by Adrien Pinault.

Related: Rianne, Mona, Sacha, Mika Are On the Move in Zara Fall 2020 Campaign

Zara Lingerie Debut Campaign

Sara Blomqvist poses in Zara's debut lingerie collection.
Sara Blomqvist poses in Zara’s debut lingerie collection.
Edita Vilkeviciute fronts Zara lingerie campaign.
Edita Vilkeviciute fronts Zara lingerie campaign.
Zara Silk Camisole and Silk Tap Shorts.
Zara Silk Camisole and Silk Tap Shorts.
Edita Vilkeviciute models Zara seamless bralette and seamless panties.
Edita Vilkeviciute models Zara seamless bralette and seamless panties.
Model Sara Blomqvist wears Zara's debut lingerie collection.
Model Sara Blomqvist wears Zara’s debut lingerie collection.
Zara showcases its debut lingerie line.
Zara showcases its debut lingerie line.
Zara's debut lingerie line features lace and satin material.
Zara’s debut lingerie line features lace and satin material.
Zara Striped Pajama Shirt and Wide Leg Striped Pajama Pants.
Zara Striped Pajama Shirt and Wide Leg Striped Pajama Pants.

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