![Mavi Spring 2024 Campaign](https://www.fashiongonerogue.com/wp-content/uploads/2024/04/Mavi-Spring-Summer-2024-Campaign02.jpg)
Capturing the essence of Southern California’s serene beaches and laid-back vibes, Mavi’s spring-summer 2024 campaign highlights new season jeans. Shot by Katie McCurday, the images feature model Rachel Connor amidst the natural splendor of LA and Malibu beaches, highlighting a nostalgic return to 90s denim trends.
Mavi Spring/Summer 2024 Campaign
![Mavi features the Florida jeans in its spring-summer 2024 campaign.](https://www.fashiongonerogue.com/wp-content/uploads/2024/04/Mavi-Spring-Summer-2024-Campaign06.jpg)
The images speak of a breezy chicness, marrying style and sustainability. The collection makes a statement with relaxed fits, high-waisted jeans, and cut-off denim shorts that evoke the carefree spirit of summertime.
![Mavi sets its spring-summer 2024 campaign on Malibu beaches.](https://www.fashiongonerogue.com/wp-content/uploads/2024/04/Mavi-Spring-Summer-2024-Campaign04.jpg)
Paired with understated t-shirts and crisp button-ups, Mavi’s lineup of jeans styles brings a relaxed sophistication. Emphasizing Mavi’s dedication to eco-conscious fashion, the collection introduces an array of environmentally responsible materials.
![Rachel Connor shows off cut-off denim shorts for the Mavi spring 2024 campaign.](https://www.fashiongonerogue.com/wp-content/uploads/2024/04/Mavi-Spring-Summer-2024-Campaign01.jpg)
Walnut shell back labels, sugarcane hang tags, and recycled packaging are a commitment to the planet. Noteworthy are the pieces crafted from naturally colored cotton, a product of regenerative farming techniques.
These items stand out with their earthy hues and soft, stretchy textures, seamlessly blending natural elements with comfort.
![](https://www.fashiongonerogue.com/wp-content/uploads/2024/04/Mavi-Spring-Summer-2024-Campaign05.jpg)
![](https://www.fashiongonerogue.com/wp-content/uploads/2024/04/Mavi-Spring-Summer-2024-Campaign07.jpg)
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