Louis Vuitton introduces its latest LV by The Pool collection for 2024, capturing the essence of summer with a luxurious twist. The campaign, set against the serene backdrop of a beach, features models including Samile Bermannelli, Ida Heiner, Mona Tougaard, and Chu Wong.
Louis Vuitton LV by the Pool 2024 Campaign
The collection is designed with the summer holiday season in mind, offering a range of breezy separates perfect for a beach getaway photographed by Ethan James Green. Highlights include chic swimwear, relaxed tops, and wide-leg trousers, ensuring style in summer heat.
Accessories play a pivotal role, with bucket hats and scarves adding a playful yet sophisticated touch to each look. A standout feature of the collection is the range of bags adorned with vibrant watercolor prints.
Key pieces include the Capucines, LetGo, Neverfull, and Nano Speedy, each adding a splash of color or available in woven details. The LV by The Pool collection seamlessly follows up on Louis Vuitton’s successful spring handbag campaign, continuing the brand’s focus on luxurious style.
Select pieces from the collection are now available for pre-access on the label’s website, allowing shoppers to secure their favorite items ahead of the launch on May 31st.
