Louis Vuitton Chases the Sun with LV by Pool Collection

Joanna Elizabeth


Published May 29, 2024

Louis Vuitton LV Pool 2024 Campaign
Louis Vuitton debuts LV By the Pool 2024 campaign, featuring beach-ready style. Photo: Ethan James Green

Louis Vuitton introduces its latest LV by The Pool collection for 2024, capturing the essence of summer with a luxurious twist. The campaign, set against the serene backdrop of a beach, features models including Samile Bermannelli, Ida Heiner, Mona Tougaard, and Chu Wong.

Louis Vuitton LV by the Pool 2024 Campaign

Mona Tougaard models cut-out swimsuit in Louis Vuitton's LV by the Pool 2024 ad.
Mona Tougaard models a cut-out swimsuit in Louis Vuitton’s LV By the Pool 2024 ad. Photo: Ethan James Green

The collection is designed with the summer holiday season in mind, offering a range of breezy separates perfect for a beach getaway photographed by Ethan James Green. Highlights include chic swimwear, relaxed tops, and wide-leg trousers, ensuring style in summer heat.

Bold prints take the spotlight in Louis Vuitton's latest LV by the Pool collection for 2024.
Bold prints take the spotlight in Louis Vuitton’s latest LV By the Pool collection for 2024. Photo: Ethan James Green

Accessories play a pivotal role, with bucket hats and scarves adding a playful yet sophisticated touch to each look. A standout feature of the collection is the range of bags adorned with vibrant watercolor prints.

Breezy separates take the spotlight in Louis Vuitton LV by the Pool campaign.
Breezy separates take the spotlight in Louis Vuitton LV By the Pool campaign. Photo: Ethan James Green

Key pieces include the Capucines, LetGo, Neverfull, and Nano Speedy, each adding a splash of color or available in woven details. The LV by The Pool collection seamlessly follows up on Louis Vuitton’s successful spring handbag campaign, continuing the brand’s focus on luxurious style.

Select pieces from the collection are now available for pre-access on the label’s website, allowing shoppers to secure their favorite items ahead of the launch on May 31st.

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