Lindex chases the Miami sun for its Summer 2017 campaign. Top models Andreea Diaconu, Emily DiDonato and Sabina Karlsson appear in the images captured by Pamela Hanson. The new season spotlights off-the-shoulder styles, colorful swimwear and breezy maxi dresses with tropical influences. The Swedish fashion brand also created a short film directed by Steven Brahms set to tunes of Diana Ross‘ ‘I’m Coming Out’. The summer collection from Lindex officially launches on May 18th.
Flashback: See Lindex’s Fall 2016 Campaign
“Our tropical collection represents a relaxed and effortless summer mood with inspiration from Cuba, tropical prints and vivid colors. The silhouette is fluid with flirty volume and details like bare shoulders, large flounces and knots topped off with accessories like large earrings, straw hats, and flower headbands”, says Annika Hedin, Lindex’s Head of Design.
Lindex Summer 2017 Campaign