Lindex Taps Employees to Model for Underwear Campaign

Joanna Elizabeth

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Published May 6, 2015

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Updated May 3, 2017

Lindex has tapped its employees to model for its new underwear campaign
Lindex has tapped its employees to model for its new underwear campaign

Apparel brand Lindex has launched its new underwear campaign, and there is something different about it. Rather than tap a supermodel for the images, they enlisted their own employees for the new line of lingerie. Last year, the brand also had employees model for their proper fit range.

Related: See Lindex’s Spring 2015 Ads with Christy, Liya and Toni

Lindex shows off new colors and styles for the spring
Lindex shows off new colors and styles for the spring

“On set in Spring Studios London there was an amazing team of hair and make-up artists, stylists, a lovely creative director and an incredibly talented photographer who along with a whole bunch from Lindex made us feel fantastically cared for”, says Maria Sundqvist, Store Manager at Lindex store in Luleå, Sweden.

The images were photographed on location in London
The images were photographed on location in London
The brand also had its employees model for a campaign last year
The brand also had its employees model for a campaign last year

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