After giving Kaia Gerber her first cosmetics campaign, Marc Jacobs Beauty taps another supermodel daughter to front the makeup line. Lila Moss, the daughter of Kate Moss, appears in a striking closeup shot captured by David Sims. Wearing a scarf around her head, the blonde poses with a dramatic cat eye and purple eyeshadow.
Diane Kendal works on makeup for the shoot with hair by Guido Palau and Katie Grand on styling. “Lila’s beauty, composure, patience and kindness made this project even more special than I could have imagined. With each look we photographed, she got into each character effortlessly and gracefully,” Jacobs says about the model.