Lane Bryant Debuts #ImNoAngel Plus Size Lingerie Campaign

Joanna Elizabeth

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Published April 6, 2015

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Updated May 22, 2017

Models pose in #ImNoAngel Lane Bryant campaign, spotlighting lingerie.
Models pose in #ImNoAngel Lane Bryant campaign, spotlighting lingerie.

Plus size fashion retailer, Lane Bryant, is shaking up its advertisements by unveiling a new spring campaign featuring the tagline, #ImNoAngel. The images feature notable models including Ashley Graham, Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault and Elly Mayday photographed by Cass Bird.

Related: 8 Plus Size Models To Know

The images are meant to convey the message that all women are sexy no matter their size.
The images are meant to convey the message that all women are sexy no matter their size.

The campaign is meant to celebrate women no matter their size. “Our ‘#ImNoAngel’ campaign is designed to empower ALL women to love every part of herself. Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way,” says Lane Bryant CEO and President, Linda Heasley.

Candice Huffine stars in Lane Bryant #ImNoAngel lingerie advertisements.
Candice Huffine stars in Lane Bryant #ImNoAngel lingerie advertisements.
Ashley Graham stars in Lane Bryant's lingerie campaign.
Ashley Graham stars in Lane Bryant’s lingerie campaign.


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1 thought on “Lane Bryant Debuts #ImNoAngel Plus Size Lingerie Campaign”

  1. well u say it would be boring if we where all the same but all u show is heavy women u should have all size’s not just heavy women that’s as bad as the thing women ads all thin think bout it

    Reply

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