First signed on as an adidas ambassador in 2016, Karlie Kloss now unveils her first collaboration with the brand. Inspired by the supermodel’s love of running, a collection shows activewear with streetwear styles that can be worn outside the gym. Karlie takes center stage in campaign images where she also joins Kode With Klossy alums Alexis Williams and Elysha Ang. Photographed by Shaniqwa Jarvis, the blonde poses in parkas, leggings, sports bras, and more. Designs also use recycled material called PRIMEBLUE that’s made from upcycled plastic materials. Look out for the adidas x Karlie Kloss collection on December 1st, with additional drops coming in early 2021.
adidas x Karlie Kloss Collection Campaign
Sustainability was key to our process. Jo and I incorporated adidas’ cutting-edge recycled materials to reflect both the brand’s dedication to innovation as well as our young athletes’ commitment to a more sustainable future. I hope this collaboration inspires the next generation of women to use sport to fuel their passions and achieve their ambitions.”Karlie Kloss