Irina Shayk is the Face of Replay’s Rose Label Campaign

Joanna Elizabeth

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Published September 24, 2021

Irina Shayk stars in Replay Jeans Rose Label campaign.
Irina Shayk stars in Replay Rose Label campaign.

Denim brand Replay enlists supermodel Irina Shayk to front its Rose Label campaign. Photographed by Giampaolo Sgura, the Russian beauty wows in a series of studio images. The Rose Label collection includes distressed looks as well as medium and light washes.

Styled by Sissy Vian, Irina rocks cut-off shirts, jean shirts, and trucker jackets. The designs also feature a patch with rose-illustrated embroidery. In one shot, the brunette poses in a close-up photo with a flower in her hand. Another picture shows Irina smiling with a jean jacket and unbuttoned shorts.

Related: Irina Shayk Stuns in NAKEDCASHMERE Fall 2021 Campaign

For beauty, Franco Gobbi works on her sleek bun hairstyle with flawless makeup by Fulvia Farolfi. Accompanying images is a short film with a voiceover that says: “You know your life is just a dream? Don’t you?”

Replay Jeans Rose Label Campaign

Having a laugh, Irina Shayk fronts Replay Jeans Rose Label campaign.
Having a laugh, Irina Shayk fronts Replay Rose Label campaign.
Ready for her closeup, Irina Shayk poses with a rose for Replay Jeans campaign.
Ready for her closeup, Irina Shayk poses with a rose for Replay campaign.
Irina Shayk poses in distressed denim for Replay Jeans Rose Label campaign.
Irina Shayk poses in distressed denim for Replay Rose Label campaign.
Irina Shayk fronts Replay Jeans Rose Label campaign.
Irina Shayk fronts Replay Rose Label campaign.
Replay Jeans unveils its Rose Label campaign.
Replay unveils its Rose Label campaign.

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