Denim brand Replay enlists supermodel Irina Shayk to front its Rose Label campaign. Photographed by Giampaolo Sgura, the Russian beauty wows in a series of studio images. The Rose Label collection includes distressed looks as well as medium and light washes.
Styled by Sissy Vian, Irina rocks cut-off shirts, jean shirts, and trucker jackets. The designs also feature a patch with rose-illustrated embroidery. In one shot, the brunette poses in a close-up photo with a flower in her hand. Another picture shows Irina smiling with a jean jacket and unbuttoned shorts.
For beauty, Franco Gobbi works on her sleek bun hairstyle with flawless makeup by Fulvia Farolfi. Accompanying images is a short film with a voiceover that says: “You know your life is just a dream? Don’t you?”