Ilse de Boer Models for NU’s Spring 2013 Campaign by Nihat Odabasi

In With the Nu – Ilse de Boer is the new face of Turkish apparel chain NU. Local fashion photographer Nihat Odabasi shoots the Dutch model in a selection of NU’s spring/summer fashions selected by the shoot’s styling team, Burcu Aslan and Meltem Bakan. It’s unusual to see warm weather advertisements shot in black and white, but this unique approach gives the marketing campaign a timeless sense of style. / Hair by John Mullan, Makeup by Ali Riza Ozdemir