H&M Launches Activewear Line, H&M Sport

Joanna Elizabeth

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Published December 4, 2013

Introducing H&M Sport – Coming to an H&M near you in January 2014, the Swedish retailer is offering a full-on activewear range of items for women, men and children called H&M Sport. The line was designed with the expertise of the Swedish Olympic team. The women’s line features performance wear including running separates, yoga wear, water repellent pants as well as sports bras in various colors.

Take a look at previews of the line from WWD.com. “The new H&M Sport is so exciting, especially because of the expert input from the Swedish Olympic team. Sports and fitness are becoming an increasingly important part of our lives, and the new H&M Sport is there to help everyone look and feel great,” says Ann-Sofie Johansson, Creative Head of Design at H&M.






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