H&M Does Folk Style for ‘Modern Craft’ Lookbook

AFFILIATE DISCLOSURE

Joanna Elizabeth

/

Published March 14, 2016

/

Updated May 21, 2018

(Left) H&M Jersey Top, Embroidered Skirt, Suede Wedge-Heeled Sandals and Shoulder Bag (Right) H&M Embroidered Jacket, Linen T-Shirt, Slim-fit Pants with High Waist and Suede Sandals with Lacing
(Left) H&M Jersey Top, Embroidered Skirt, Suede Wedge-Heeled Sandals and Shoulder Bag (Right) H&M Embroidered Jacket, Linen T-Shirt, Slim-fit Pants with High Waist and Suede Sandals with Lacing

H&M unveils a new lookbook called ‘Modern Craft’, which focuses on folk style with embroidery, fringe and lace. Starring models Aneta Pajak and Ophélie Guillermand, the looks are boho influenced with embellished skirts, oversized sweaters and long tunics. For footwear, strappy sandals and wedges are perfect companions for these sunny day styles.

H&M Oversized Cardigan, Beaded Camisole Top, Wide-Leg Pants with Slits and Sandals with Fringe
H&M Oversized Cardigan, Beaded Camisole Top, Wide-Leg Pants with Slits and Sandals with Fringe

(Left) H&M Knit Sweater with Fringe, Slim-Fit Pants and Long Necklace (Right) H&M Lyocell Jacket, Jersey Top and Ankle-Length Slim Fit Pants
(Left) H&M Knit Sweater with Fringe, Slim-Fit Pants and Long Necklace (Right) H&M Lyocell Jacket, Jersey Top and Ankle-Length Slim Fit Pants
(Left) H&M Patterned Blouse and Long Skirt (Middle) H&M Embroidered Blouse and Slim Regular Jeans (Right) H&M V-Neck Blouse and Denim Shorts
(Left) H&M Patterned Blouse and Long Skirt (Middle) H&M Embroidered Blouse and Slim Regular Jeans (Right) H&M V-Neck Blouse and Denim Shorts
(Left) H&M Embroidered Dress (Right) H&M Lace Dress, Sandals with Fringe and Bucket Bag with Suede Details
(Left) H&M Embroidered Dress (Right) H&M Lace Dress, Sandals with Fringe and Bucket Bag with Suede Details

Recent Updates

Kaia-Gerber-Celine-2024-Featured

Kaia Gerber Brings California Cool to Celine’s Latest Ad

Celine's recent campaign, starring the ever-stylish Kaia Gerber, captures a chic blend of laid-back California style and Parisian sophistication. Photographed ...
Seafolly-Swim-Summer-2024-Featured

Seafolly’s Summer 2024 Swimwear is a Style Escape

Seafolly's summer 2024 collection, "Passport to Summer," celebrates sun-soaked escapades and endless beach days. Starring Megan Williams, the season showcases ...
Victoria Beckham High Summer 2024 Featured

Victoria Beckham High Summer 2024: Elevated Essentials

Victoria Beckham's high summer 2024 collection is a nostalgic yet modern tribute to vintage style, seamlessly transitioning from daytime ease ...
Peek Cloppenburg Summer 2024 Featured

Hana Jirickova Models Peek & Cloppenburg’s Effortless Summer Style

Starring Hana Jirickova, the Peek & Cloppenburg spring-summer 2024 campaign captures the essence of relaxed elegance in the sun-drenched landscape ...
Smart Casual Attire Featured

Smart Casual Attire: Your Guide to Everyday Chic

The term smart casual attire represents a unique blend of relaxation and sophistication, bridging the gap between too casual and ...
Christy Turlington Marc Jacobs Featured

Christy Turlington Models Marc Jacobs’ Bold Tote Bag Collab

Christy Turlington returns as the iconic face of Marc Jacobs, this time for a vibrant campaign celebrating The Tote Bag, ...