Hermès Brings the Bubbles With Spring 2022 Campaign

March 3, 2022
Hermès Spring 2022 Campaign
Raynara Negrine stars in Hermès spring-summer 2022 campaign. Photo: Jack Davison

Hermès‘ spring-summer 2022 campaign, set against a backdrop of floating bubbles, exudes a carefree attitude toward the new season. Models Raynara Negrine and Merlijne Schorren pose for photographer Jack Davison in a series of images. The season’s color palette includes shades of orange and white against a sky blue backdrop.

Hermès Spring/Summer 2022 Campaign

Leather pieces, printed scarves, and airy silhouettes are among the designs that stylist Brian Molloy highlights. Additionally, the Kelly bag makes an appearance with its gold hardware detail gleaming brightly.

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Merlijne Schorren Hermès Spring 2022 Campaign
Merlijne Schorren fronts Hermès spring-summer 2022 campaign. Photo: Jack Davison

For beauty, Stephane Lancien works on hair with makeup by Karim Rahman. An accompanying short film is set to an upbeat tune and features models blowing bubbles and riding bicycles.

Raynara Negrine Hermès Spring 2022 Campaign
Model Raynara Negrine poses with bubbles for Hermès spring-summer 2022 campaign. Photo: Jack Davison

Inspired, narrative and mysterious, each Hermès scarf design tells a story and carries the illustrator’s mark. Whether the scarf draws us to an island or to other horizons, it always promises a journey.

Hermès
Hermès Kelly Bag Spring 2022
Hermès features Kelly bag in spring-summer 2022 campaign. Photo: Jack Davison
Bubbles Hermes Spring 2022 Campaign
Bubbles appear in Hermès spring-summer 2022 campaign. Photo: Jack Davison
Hermès Scarf Spring 2022
Scarves stand out in Hermès spring-summer 2022 campaign. Photo: Jack Davison
Dog Frisbee Hermès
A dog poses with a frisbee in Hermès spring-summer 2022 campaign. Photo: Jack Davison

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