Hermès‘ spring-summer 2022 campaign, set against a backdrop of floating bubbles, exudes a carefree attitude toward the new season. Models Raynara Negrine and Merlijne Schorren pose for photographer Jack Davison in a series of images. The season’s color palette includes shades of orange and white against a sky blue backdrop.
Hermès Spring/Summer 2022 Campaign
Leather pieces, printed scarves, and airy silhouettes are among the designs that stylist Brian Molloy highlights. Additionally, the Kelly bag makes an appearance with its gold hardware detail gleaming brightly.
For beauty, Stephane Lancien works on hair with makeup by Karim Rahman. An accompanying short film is set to an upbeat tune and features models blowing bubbles and riding bicycles.
Inspired, narrative and mysterious, each Hermès scarf design tells a story and carries the illustrator’s mark. Whether the scarf draws us to an island or to other horizons, it always promises a journey.Hermès