Hailey Baldwin & Joan Smalls Are Parisian Chic in Karl Lagerfeld’s Fall Ads

Joanna Elizabeth

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Published August 30, 2016

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Updated April 11, 2017

Hailey Baldwin stars in Karl Lagerfeld Paris' fall-winter 2016 campaign
Hailey Baldwin stars in Karl Lagerfeld Paris’ fall-winter 2016 campaign

Karl Lagerfeld taps top models Hailey Baldwin and Joan Smalls for his Paris line. Set to mark the launch of Lagerfeld’s collection in North America, the campaign was shot by the German designer himself. The black and white images juxtapose famous landmarks like the Eiffel Tower and Pont Neuf. Joan and Hailey cut stylish figures against the backdrops while wearing lace separates, graphic sweatshirts and moto jackets.

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Karl Lagerfeld Paris Fall/Winter 2016 Campaign

Joan Smalls and Hailey Baldwin pose next to the Eiffel Tower for Karl Lagerfeld Paris campaign
Joan Smalls and Hailey Baldwin pose next to the Eiffel Tower for Karl Lagerfeld Paris campaign
Karl Lagerfeld introduces his line to the North American market with Paris collection
Karl Lagerfeld introduces his line to the North American market with Paris collection
Joan Smalls wears Karl Lagerfeld sweater
Joan Smalls wears Karl Lagerfeld sweater
Joan Smalls stars in Karl Lagerfeld's fall-winter 2016 campaign
Joan Smalls stars in Karl Lagerfeld’s fall-winter 2016 campaign

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