Gisele Bundchen shines in Vivara’s Mother’s Day campaign for 2024, celebrating the unspoken bond of motherhood. The Brazilian supermodel and mother of two captivates in the campaign’s imagery, evoking the serenity and strength inherent to a mother’s love.
The first image captures Gisele in a fluid white gown, complemented by a string of pearls that cascade down her back, symbolizing purity and the timeless nature of a mother’s affection.
With her back to the camera, the pose speaks volumes of the support and backbone mothers provide, often unseen yet always present. The new ad follows up the March campaign, featuring sleek designs.
Gisele Bundchen for Vivara Mother’s Day 2024 Ad
In her second image, Gisele embodies sophistication in a sleeveless satin dress that hugs her form with understated finesse while wearing Vivara jewelry.
Her hands are adorned with statement rings, and her wrists are stacked bracelets, each piece reflective of Vivara’s commitment to tradition and quality. A collar necklace graces her neck, and her earrings provide a subtle gleam.
In the accompanying film, Gisele’s narration intertwines with the visuals. Her thoughts on motherhood are moving: “Being a mother teaches the poetry of everyday life, where the heart speaks louder.” It reflects her personal journey with her children, Benjamin, 14, and Vivian, 11.
