Giorgio Armani Taps 90s Modeling Icons for ‘New Normal’ Campaign

Joanna Elizabeth

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Published January 25, 2016

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Updated July 9, 2017

Peter Lindbergh photographs Giorgio Armani's New Normal spring 2016 campaign
Peter Lindbergh photographs Giorgio Armani’s New Normal spring 2016 campaign

Giorgio Armani teams up with German photographer Peter Lindbergh for his spring-summer 2016 ‘New Normal’ campaign. Rather than feature looks from the spring runway show, Armani spotlights classic looks made for “everyday life”. Photographed in Paris, the black and white images star four modeling icons of the 1990s—Nadja Auermann, Yasmin Le Bon, Stella Tennant and Eva Herzigova. The women look gorgeously all-natural in relaxed suiting, casual shirting and trousers.

Giorgio Armani New Normal Spring 2016 Campaign

Stella Tennant stars in Giorgio Armani's spring-summer 2016 campaign
Stella Tennant stars in Giorgio Armani’s spring-summer 2016 campaign
Eva Herzigova stars in Giorgio Armani's spring-summer 2016 campaign
Eva Herzigova stars in Giorgio Armani’s spring-summer 2016 campaign
Yasmin Le Bon stars in Giorgio Armani's spring-summer 2016 campaign
Yasmin Le Bon stars in Giorgio Armani’s spring-summer 2016 campaign
An image from Giorgio Armani's spring-summer 2016 campaign
An image from Giorgio Armani’s spring-summer 2016 campaign
An image from Giorgio Armani's spring-summer 2016 campaign
An image from Giorgio Armani’s spring-summer 2016 campaign

Giorgio Armani New Normal Spring 2016 Campaign Behind the Scenes

About the new campaign, Armani revealed, “for this campaign, I wanted four iconic women with strong personalities to show that feminine beauty is ageless. I chose Peter Lindbergh, with whom I have collaborated several times, because his photographs are timeless and are true to real life. I wanted to convey a sense of reality, of clothes that offer natural elegance and the normality of everyday life.”

A behind the scenes image from Giorgio Armani's spring 2016 campaign
A behind the scenes image from Giorgio Armani’s spring 2016 campaign photographed by Jeremy Brodbeck
A behind the scenes image from Giorgio Armani's spring 2016 campaign
A behind the scenes image from Giorgio Armani’s spring 2016 campaign photographed by Jeremy Brodbeck

Giorgio Armani New Arrivals

Armani New Normal Jacquard Blazer
Armani New Normal Jacquard Blazer
Armani New Normal Silk Trousers
Armani New Normal Silk Trousers
Armani New Normal Single Breasted Silk Jacket
Armani New Normal Single Breasted Silk Jacket
Armani New Normal White Silk Charmeuse Blouse
Armani New Normal White Silk Charmeuse Blouse

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