![Peter Lindbergh photographs Giorgio Armani's New Normal spring 2016 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2016/01/Giorgio-Armani-New-Normal-Spring-2016-Campaign01.jpg)
Giorgio Armani teams up with German photographer Peter Lindbergh for his spring-summer 2016 ‘New Normal’ campaign. Rather than feature looks from the spring runway show, Armani spotlights classic looks made for “everyday life”. Photographed in Paris, the black and white images star four modeling icons of the 1990s—Nadja Auermann, Yasmin Le Bon, Stella Tennant and Eva Herzigova. The women look gorgeously all-natural in relaxed suiting, casual shirting and trousers.
Giorgio Armani New Normal Spring 2016 Campaign
![Stella Tennant stars in Giorgio Armani's spring-summer 2016 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2016/01/Giorgio-Armani-New-Normal-Spring-2016-Campaign02.jpg)
![Eva Herzigova stars in Giorgio Armani's spring-summer 2016 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2016/01/Giorgio-Armani-New-Normal-Spring-2016-Campaign03.jpg)
![Yasmin Le Bon stars in Giorgio Armani's spring-summer 2016 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2016/01/Giorgio-Armani-New-Normal-Spring-2016-Campaign04.jpg)
![An image from Giorgio Armani's spring-summer 2016 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2016/01/Giorgio-Armani-New-Normal-Spring-2016-Campaign06.jpg)
![An image from Giorgio Armani's spring-summer 2016 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2016/01/Stella-Tennant-Giorgio-Armani-Spring-2016-Campaign.jpg)
Giorgio Armani New Normal Spring 2016 Campaign Behind the Scenes
About the new campaign, Armani revealed, “for this campaign, I wanted four iconic women with strong personalities to show that feminine beauty is ageless. I chose Peter Lindbergh, with whom I have collaborated several times, because his photographs are timeless and are true to real life. I wanted to convey a sense of reality, of clothes that offer natural elegance and the normality of everyday life.”
![A behind the scenes image from Giorgio Armani's spring 2016 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2016/01/Armani-Spring-2016-Campaign-BTS01.jpg)
![A behind the scenes image from Giorgio Armani's spring 2016 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2016/01/Armani-Spring-2016-Campaign-BTS02.jpg)
Giorgio Armani New Arrivals
![Armani New Normal Jacquard Blazer](https://www.fashiongonerogue.com/wp-content/uploads/2016/01/Armani-Jacquard-Blazer.jpg)
![Armani New Normal Silk Trousers](https://www.fashiongonerogue.com/wp-content/uploads/2016/01/Armani-Silk-Trousers.jpg)
![Armani New Normal Single Breasted Silk Jacket](https://www.fashiongonerogue.com/wp-content/uploads/2016/01/Armani-Single-Breasted-Silk-Jacket.jpg)
![Armani New Normal White Silk Charmeuse Blouse](https://www.fashiongonerogue.com/wp-content/uploads/2016/01/Armani-White-Blouse-Silk-Charmeuse.jpg)
You forgot to credit the name of the behind-the-scene photographer: Jeremy Brodbeck. You used two of his photos (the two last) on your website without permission, and you juste could have noticed his name. Thank you.
https://www.instagram.com/jeremybrodbeck/?hl=fr
Unfortunately, Armani did not include the BTS photographer’s name when releasing the campaign. His credited has been added now. Thanks for letting us know.