Go Behind the Scenes on Gap’s “Lived In” Campaign

Joanna Elizabeth


Published March 7, 2014

Launching its new “Lived In” campaign, the spring advertisements from Gap enlists up and coming talent for a series of studio portraits taken by David Sims. This marks creative director Rebekka Bay’s first full collection, a modern and youthful interpretation of classic, casual Gap styles. Among the cast includes singer-songwriters Birdy and Anna Calvi, actress Julia Garner and photographer Lina Scheynius.

Additionally, a concept store with the “Lived In” theme is open now in London’s Boxpark. Each month, a new theme featuring the best of Gap’s key items will be revealed from the spring collection. The images reflect the wearer’s personal style with a wardrobe including essential basics such as jeans, t-shirts and jackets. Discover more from the new Gap campaign below as well as some behind the scenes images.

Facebook: Discover more from Gap’s spring collection on www.facebook.com/UKGap
Twitter: Get more news from Gap by following @UKGap

Anna Calvi

Lina Schneynius


Julia Garner

Recent Updates

Sabrina Idris Elba Calvin Klein Eternity Featured

Sabrina & Idris Elba Wow for Calvin Klein Eternity Ad

Calvin Klein has introduced a fresh chapter in the legacy of its renowned fragrance, Eternity, with the announcement of Idris ...
Penelope Cruz V Magazine 2024 Feature

Penélope Cruz Rocks Black Leather Looks for V Magazine

Penélope Cruz graces the cover of V Magazine's Spring 2024 issue, V147, marking a striking return 13 years since her ...
AMI Paris Spring 2024 Featured

AMI Paris Spring 2024: Moments of Nostalgia

AMI Paris has officially unveiled its spring-summer 2024 campaign, drawing significant inspiration from the minimalist aesthetics of the 1990s, a ...
Margot Robbie Chanel Lipstick 2024 Featured

Margot Robbie Stuns in Chanel Rouge Allure Lipstick Ads

In a dazzling new campaign, Chanel spotlights the Rouge Allure Velvet Nuit Blanche, a limited-edition lipstick collection, with Margot Robbie ...
Skin Prep for Makeup Featured

Skin Prep for Makeup: Essential Steps for a Flawless Look

Every artist knows that the quality of their canvas can make or break the final artwork. In the makeup world, ...
Armani Spring 2024 Featured

Giorgio Armani Spring 2024 Campaign: A Vision of Light

The Giorgio Armani spring-summer 2024 campaign illuminates the fashion scene, drawing inspiration from the natural interplay of light and shadow ...

Leave a Comment