Paco Rabanne turns up the heat for the launch of its new fragrance called, ‘Pure XS for Her’. The face of the campaign is none other that Emily Ratajkowski. Her over 20 million Instagram followers got a look at the advertisement in September. In the image, Emily poses topless while wearing a thong and nothing else. The Pure XS scent is described as a floral with notes of jasmine, ylang-ylang, vanilla and sandalwood created by perfumer Quentin Bisch.
Campaign: Emily Ratajkowski for Paco Rabanne ‘Pure XS’ Fragrance