DKNY Gets a New Look with Spring Ads

Joanna Elizabeth

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Published January 15, 2016

Adrienne Jüliger stars in DKNY's spring-summer 2016 campaign
Adrienne Jüliger stars in DKNY’s spring-summer 2016 campaign

With designers Dao-Yi Chow and Maxwell Osborne’s first campaign for DKNY, the spring 2016 season takes a minimal approach with model Adrienne Juliger as the star. Posing in Brooklyn, New York, the brunette models contemporary essentials including ankle boots, white tees and boxy outerwear. The images captured by Lachlan Bailey contrast outdoor shots with studio portraits, all with the DKNY logo providing a graphic effect.

DKNY Spring 2016 Campaign Photos

Spring 2016 marks the first season with Dao-Yi Chow and Maxwell Osborne as DKNY's creative directors
Spring 2016 marks the first season with Dao-Yi Chow and Maxwell Osborne as DKNY’s creative directors
An image from DKNY's spring 2016 campaign
An image from DKNY’s spring 2016 campaign
The images were captured in Brooklyn, New York
The images were captured in Brooklyn, New York

DKNY Spring 2016 Runway

Marking their first season as DKNY’s creative directors, Public School designers Dao-Yi Chow and Maxwell Osborne created a wardrobe of modern essentials in a minimalist color palette of black, grey and white. With masculine pinstripes and boxy cuts, the DKNY woman is fully prepared to explore the urban landscape.

DKNY New Arrivals

DKNY Belted Notch Collar Coat
DKNY Belted Notch Collar Coat
DKNY Black Dress with Front Slit
DKNY Black Dress with Front Slit
DKNY Dress with Satin Peak Lapel
DKNY Dress with Satin Peak Lapel
DKNY Leather Moto Jacket
DKNY Leather Moto Jacket

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