Coach’s Pre-Fall 2016 Campaign Gives Us Bag Envy

Joanna Elizabeth

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Published May 16, 2016

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Updated December 30, 2017

Coach unveils its pre-fall 2016 campaign
Coach unveils its pre-fall 2016 campaign

Marking its first pre-fall collection, Coach’s new campaign is sure to give you a case of serious bag envy. Photographed by Steven Meisel, models Imaan Hammam, Rianne van Rompaey and Lexi Boing appear in the advertisements where the Stuart Vevers designed bags are front and center. Captured in the back of an automobile, the girls are clad in a mix of luxe, furry coats and knit separates. For bags, the rose appliquéd ‘Dinky’ crossbody and patchwork embellished ‘Varsity’ make an appearance. The images were shot on location in Red Hook, Brooklyn, New York.

Coach Pre-Fall 2016 Campaign

Imaan Hammam stars in Coach's pre-fall 2016 campaign
Imaan Hammam stars in Coach’s pre-fall 2016 campaign
Lexi Boling stars in Coach's pre-fall 2016 campaign
Lexi Boling stars in Coach’s pre-fall 2016 campaign
Rianne van Rompaey stars in Coach's pre-fall 2016 campaign
Rianne van Rompaey stars in Coach’s pre-fall 2016 campaign
Coach's pre-fall 2016 campaign was photographed by Steven Meisel in Red Hook, Brooklyn
Coach’s pre-fall 2016 campaign was photographed by Steven Meisel in Red Hook, Brooklyn

Shop Coach’s New Arrivals:

Coach Tea Rose Applique Dinky Crossbody Bag
Coach Tea Rose Applique Dinky Crossbody Bag

Coach Varsity Patchwork Saddle Bag 23
Coach Varsity Patchwork Saddle Bag 23
Coach Patchwork Shearling Dress
Coach Patchwork Shearling Dress
Coach Silk Ruffle Dress
Coach Silk Ruffle Dress

Flashback: Coach Campaigns

An image from Coach's fall-winter 2014 campaign
An image from Coach’s fall-winter 2014 campaign

Since being named Coach’s creative director in 2013, Stuart Vevers’ vision for the Coach woman has become clear with not only his elegant yet laid-back designs, but also the official brand campaign images. Captured by Steven Meisel each season, the Coach woman has an air of downtown cool in the advertisements. Check out past campaigns below.

An image from Coach's spring-summer 2015 campaign
An image from Coach’s spring-summer 2015 campaign
An image from Coach's fall-winter 2015 campaign
An image from Coach’s fall-winter 2015 campaign
An image from Coach's spring-summer 2016 campaign
An image from Coach’s spring-summer 2016 campaign

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