Beyonce is Western Glam for Ivy Park ‘Rodeo’ Campaign

August 8, 2021
Beyonce stars in adidas x Ivy Park Rodeo campaign.
Beyonce stars in adidas x Ivy Park Rodeo campaign.

adidas x Ivy Park is back for Drop 4 titled, Ivy Park Rodeo. Designer Beyonce is front and center for the campaign, which takes inspiration from Black cowgirls and cowboys. The collaboration includes 58 apparel styles, 5 footwear styles, and 13 accessories, all made for adults.

Denim is a mainstay of the collection featuring the adidas stripes as well as prints. Joining the multi-hyphenate are singer Snoh Aalegra, model Paloma Elsesser, and musician Orville Peck. Standouts from Rodeo feature bodysuits, tracksuits, bucket hats, and waist bags.

Related: Beyonce Strikes a Pose in Ivy Park x adidas Drop 2

A new chunky sneaker, IVP Super Sleek “Chunky” features a bold outsole in two dynamic colorways. A short film shows the cast pose with western motifs, including mechanical bulls, lassos, and fire. The IVY PARK Rodeo collection drops online on August 19th at 2 PM EST. 

adidas x Ivy Park Rodeo Campaign

Beyonce takes inspiration from black cowboys for adidas x Ivy Park Rodeo collection.
Beyonce takes inspiration from black cowboys for adidas x Ivy Park Rodeo collection.

“Inspired by the inimitable style and undeniable influence of Black cowboys and cowgirls, the “IVY Park Rodeo” collection celebrates the formidable impact of Black men and women on American Western culture. The collection celebrates oft-hidden history of Black pioneers within cowboy and cowgirl culture and their continued influence and impact on the American Rodeo. “

adidas x IVY Park
Paloma Elsesser poses in denim for adidas x Ivy Park Rodeo campaign.
Paloma Elsesser poses in denim for adidas x Ivy Park Rodeo campaign.
Wearing fringe, Orville Peck fronts adidas x Ivy Park Rodeo campaign.
Wearing fringe, Orville Peck fronts adidas x Ivy Park Rodeo campaign.
Designer Beyonce wears western-inspired style for adidas x Ivy Park Rodeo collection.
Designer Beyonce wears western-inspired style for adidas x Ivy Park Rodeo collection.
Singer Snoh Aalegra poses for adidas x Ivy Park Rodeo campaign.
Singer Snoh Aalegra poses for adidas x Ivy Park Rodeo campaign.
Beyonce strikes a pose in adidas x Ivy Park Rodeo Drop 4 campaign.
Beyonce strikes a pose in adidas x Ivy Park Rodeo Drop 4 campaign.

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