Anna Ewers Tapped for Balenciaga’s First Scent Under Alexander Wang

Joanna Elizabeth

/

Published June 6, 2014

/

Updated April 12, 2017

balenciaga-b-fragrance-alexander-wang1

Wang’s First Fragrance for Balenciaga–B. Balenciaga is the first scent from the Parisian fashion house under Alexander Wang. Model Anna Ewers stars in the campaign image lensed by Steven Klein. Anna previously appeared in Wang’s spring 2014 advertisements also photographed by Klein. The fragrance’s bottle features a cracked glass effect while the cap has an exposed arch. Telling WWD about his vision for the fragrance, the designer reveals, “I didn’t want to base this project too much on the past, but also wanted it to be iconic to the brand. I want it to stand the test of time.”

balenciaga-b-fragrance-alexander-wang2


Recent Updates

Kate-Moss-Donna-Karan-Spring-2025

Kate Moss Wows in Donna Karan’s Spring 2025 Ad

Kate Moss is back, and she’s bringing relaxed elegance to Donna Karan’s spring-summer 2025 campaign. The images, lensed by Craig ...
McQueen-Spring-2025-Campaign

McQueen’s Spring 2025 Campaign is Hauntingly Chic

McQueen transports us into a world mystique for its spring-summer 2025 campaign. The images are set against the haunting beauty ...
Anthropologie-Spring-2025-Campaign

Doutzen Kroes is Coastal Cool in Anthropologie Spring 2025 Ad

Doutzen Kroes exudes effortless chic in Anthropologie’s spring 2025 campaign, captured through the lens of Lachlan Bailey. Set against rustic ...
Weekend-Max-Mara-Spring-Summer-2025

Weekend Max Mara Sets Its Spring 2025 Campaign in Lisbon

Weekend Max Mara’s spring-summer 2025 campaign is a love letter to laid-back elegance, set against the backdrop of Lisbon, Portugal ...
Ferragamo-Spring-Summer-2025

Ferragamo Spring 2025 Campaign: A Renaissance of Modern Style

Ferragamo transports its spring-summer 2025 campaign to the breathtaking Villa Mangiacane in Tuscany. History meets modernity in an effortless fusion ...
Versace-Spring-Summer-2025

Versace’s Spring 2025 Campaign Shows the Art of Lounging

Versace sets a luxurious mood for its spring-summer 2025 campaign. Photographed by Mert & Marcus, the campaign features models Mona ...