Anja Rubik by Daniel Jackson | H&M Fall 2010 Campaign

Joanna Elizabeth

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Published October 14, 2010

Anja Rubik is no stranger to H&M campaigns, and makes sure to deliver her model best for one of the Swedish retailer’s multiple fall 2010 campaigns. Photographed by Daniel Jackson with styling by Robert Rydberg, the Polish beauty sports a mix and match of sweaters, jackets and knits.










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21 thoughts on “Anja Rubik by Daniel Jackson | H&M Fall 2010 Campaign”

  1. Anja’s face looks as if it was locked in the freezer for a few hours, it affected her brain too, coz all she could think of doing were stock poses from modeling school circa 1970.

    Reply
  2. I really don’t think H&M should venture too far into high fashion, i.e. using high fashion models and all. Look at this campaign with Anja and Daria, it’s so disjointed even though they’re not at all bad models. The clothes are fun and should LOOK fun, not all contorted and Vogue-type awkward.

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  3. I really don’t think H&M should venture too far into high fashion, i.e. using high fashion models and all. Look at this campaign with Anja and Daria, it’s so disjointed even though they’re not at all bad models. The clothes are fun and should LOOK fun, not all contorted and Vogue-type awkward.

    Reply
  4. I remember walking into H&M few weeks ago and seeing these. And I was like ANJA! 😀
    But I wasn’t impressed by them. The poses are eh. But I do like that first jacket.

    Reply
  5. I remember walking into H&M few weeks ago and seeing these. And I was like ANJA! 😀
    But I wasn’t impressed by them. The poses are eh. But I do like that first jacket.

    Reply
  6. No matter who shoots the H&M campaign, should it be Patrick, this guy or Camilla, they all look boring to me. Anja’s hair extensions are cringeworthy and make the whole look even more caricatural. What is wrong with normal hair? Would look much more natural and easier to identify with H&M clientele.

    Reply
  7. No matter who shoots the H&M campaign, should it be Patrick, this guy or Camilla, they all look boring to me. Anja’s hair extensions are cringeworthy and make the whole look even more caricatural. What is wrong with normal hair? Would look much more natural and easier to identify with H&M clientele.

    Reply
  8. No matter who shoots the H&M campaign, should it be Patrick, this guy or Camilla, they all look boring to me. Anja’s hair extensions are cringeworthy and make the whole look even more caricatural. What is wrong with normal hair? Would look much more natural and easier to identify with H&M clientele.

    Reply
  9. No matter who shoots the H&M campaign, should it be Patrick, this guy or Camilla, they all look boring to me. Anja’s hair extensions are cringeworthy and make the whole look even more caricatural. What is wrong with normal hair? Would look much more natural and easier to identify with H&M clientele.

    Reply
  10. I agree, I love H&M but their campaigns are always the same. Her face is so boring and exactly the same every frame. Im all for keeping it minimalistic but there needs to be an added depth to give it some vavavoom 🙂

    Reply
  11. I don´t like this at all, the styling is awful and that 60s hair no no. H&M has great potential and should do more cool stuff, I liked the editorial they did with Anja for H&m magazine.

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  12. The reason why the campaign photos are so “boring” and minimal are because these are the pictures that are used in large poster form throughout the store for each campaign. So, if they had anything else other than very simplistic, it would take away from the look of the store. There’s so much going on already when a customer walks in. Yes it would be nice to have fun, super high fashion campaigns, but it would distract the customer from the clothes.

    Reply

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