Sun Days – Orla Kiely’s spring 2013 campaign taps model Hannah Holman for an outing of sun-drenched images photographed by Lina Scheynius. The blonde beauty wears the brand’s pretty dresses and chic handbags styled by Leith Clark in the new advertisements.
Carefree Spring – Fashion retailer ThreadSence taps Nicole L. Hill to photograph its spring 2013 style book starring Mathilda and Ashley (Photogenics). The duo takes to sunny Santa Barbara, California, wearing carefree bohemian looks ranging from laid-back denim to billowing skirts. The girls enchant in colorful prints as they explore rocky cliffs, caves and green grasses with horses by their side. / Styling by Kathleen Bonus, Hair and makeup by Jill Pugh
Three of a Kind – Leading models Aline Weber, Kendra Spears and Patrycja Gardygajlo front the spring 2013 campaign from Italian label Pinko. The trio poses for Giampaolo Sgura in sleek studio images which evoke a nineties retro style. The girls look ready for the new season in metallic skirts, casual denim and graphic prints.
Sun Cruising – Greek-based label Folli Follie taps Sui He and Rianne Haspels for its spring 2013 campaign. Photographed by Chris Craymer (Sarah Laird & Good Company), the duo takes to Santorini island for a sunny outing showcasing the label’s colorful accessories including bags, sunglasses and jewelry styled by Annabelle Jouot. / Hair by Kim Robinson, Makeup by Kyriaki Savarni, Prop styling by Maria Zafiratou
Refined Simplicity – The spring 2013 campaign from Canadian designer Lida Baday keeps it minimal with these slick images lensed by Chris Nicholls. With art direction by Diti Katona (Concrete Design Communications Inc.), model Ranya Mordanova sports the simple and sleek silhouettes of the new season in monochromatic hues. Styled by Rita Liefhebber, the brunette appears nearly bare-faced with a sheared coif courtesy of beauty artist Simone Otis.
Garden Party – Canadian fashion retailer Le Chateau taps Crystal Renn for spring 2013. Lensed by Max Abadian with styling by Azamit, the brunette beauty poses in pretty dresses and casual separates alongside male model Brad Kroenig in colorful images that evoke spring. / Hair by Gianluca @ MC2, Makeup by Hector Simancas @ MC2
Ice Cold – Korean label Tomboy taps androgynous beauty Harmony Boucher for its spring 2013 campaign. The model sports icy blonde hair in studio images captured by Daniel Jackson with creative direction by Moss Creative. Casual separates in neutral hues with pops of electric blue and green set the tone for the new season.
A Ladylike Whimsy – Clements Ribeiro taps photographer Uli Weber (Bernstein & Andriulli) to capture its spring 2013 campaign. With creative direction by Giovanni Bianco, models Sadie and Flo (Select Model Management) appear as twins in looks inspired by the heroine of director Wes Anderson’s film, “Moonrise Kingdom”.
The Joshua Tree – Revolve Clothing introduces its spring-summer offerings with a new style book starring Victoria’s Secret model Bregje Heinen. The Dutch stunner poses in Joshua Tree National Park on horseback in beautiful images captured by Christopher Shintani with styling by Marco Rodriguez. The romantic photographs features designs from labels such as Lovers + Friend, Free People, Haute Hippie and Current/Elliott. / Creative Direction by Sara Saric, Art Direction by Lindsay Cummins
Porcelain Spring – Alyona Subbotina stars in the spring 2013 campaign from ready-to-wear label Thomas Wylde. The blonde model appears in images lensed by Ian Morrison with alabaster skin and vibrant red lips. Styled by Maryam Malakpour, Alyona wears spring sleek silhouettes and delicate pleat and ruffle detailing. / Hair by Giotis Panayiotou, Makeup by Kathy Jeung