Vigoss Taps Florrie for its Spring 2013 Campaign by Mario Sorrenti

Denim Clad – Denim label Vigoss once again enlists a music talent for its spring 2013 campaign. Singer, songwriter, drummist and guitarist Florrie replaces Sky Ferreira as the face of the label’s latest advertisements lensed by Mario Sorrenti. Styled by Melanie Ward, the musician poses at the Port Authority Garage in Brooklyn, New York. The campaign’s creative director, Alex Wiederin of Buero New York says, “This season we tapped Florrie to embody the Vigoss woman: Her beauty, sweetness and vibrancy made working with her a pleasure. She has such a powerful presence and her musicality shines through.”