shanghai tang

shanghai tang spring 2014 campaign8 Bonnie Chen Goes Seaside for Shanghai Tang Spring 2014 Ads by Richard Bernardin

Seaside Glamour–Chinese model Bonnie Chen is the new face of Shanghai Tang, starring in the brand’s spring-summer 2014 campaign. The beauty goes blonde for the new advertisements where she poses alongside Zhao Lei in images photographed by Richard Bernardin. Inspired by the Golden Age of Hollywood glamour, the pair pose seaside in a luxurious ocean view resort. Raffaele Borriello worked as creative director for the shoot while Benjamin Armand styled the clothes. You can also see Bonnie in a recent Van Cleef & Arpels shoot for its spring fine jewelry line.

shanghai tang fall ads3 Lina Zhang Fronts Shanghai Tang Fall 2013 Ads by Richard Bernardin

Autumn ThemeShanghai Tang enlists Lina Zhang for another season as the face of its fall 2013 advertisements. Lensed by Richard Bernardin, the Chinese beauty models the autumn season’s sleek silhouettes and ornate prints in a luxe setting alongside male model Zhao Lei. Raffaele Borriello worked as creative director for the shoot while Franck Benhamou of Numero styled the handsome pair. / Makeup by Christelle Coquet @ Calliste, Hair by Laurent Philippon @ Calliste

shanghai tang campaign lina zhang6 Lina Zhang Stars in Shanghai Tangs Spring 2013 Campaign by Richard Bernardin
Luxe Season – Premier Chinese luxury retailer Shanghai Tang taps Lina Zhang for its spring 2013 campaign, lensed by Richard Bernardin. Lina wears an elegant array of pieces styled by Franck Benhamou alongside male model Hu Bing. With creative direction by Raffaele Borriello, the Chinese beauty luxuriates in an elegant setting with her beau. / Makeup by Christelle Coquet @ Calliste, Hair by Laurent Philippon @ Calliste

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