mih jeans

ruby aldridge6 Ruby Aldridge for MiH Jeans Spring 2012 Collection

MiH Spirit – After taking a look at the behind the scenes video earlier, we focus on the spring 2012 lookbook and campaign images for MiH Jeans. The denim label tapped Ruby Aldridge for the outdoor shoot which has a carefree bohemian vibe, much like this season’s clothing. A relaxed fit and button-up shirts are the main staples for spring. / Photography by Magnus Klackenstam

shopbop9 Ruby Aldridge for MiH Jeans x Shopbop Resort 2012 Collection by Guy Aroch

Denim Gal – Denim label MiH Jeans teams up with online retailer Shopbop for a resort 2012 capsule collection. Founder and creative director Chloe Lonsdale was inspired by 60s and 70s bohemian style for the look book images which star Ruby Aldridge. Lensed by Guy Aroch, the denim pieces are paired up with flowing blouses and button-up shirts.

See MiH on Shopbop here