Jean Genie – Inspired by rocker Patti Smith, MiH Jeans’ pre-fall collection is a modern nod to Smith’s effortless 70s minimalism. Lensed by Oskar Gyllenswärd, Naomi Preizler models cool denim and comfy knits styled by Simone Konu. / Art Direction by Karl Appelfeldt, Hair by Mari Ohashi, Make-up by Jose Bass
MiH Spirit – After taking a look at the behind the scenes video earlier, we focus on the spring 2012 lookbook and campaign images for MiH Jeans. The denim label tapped Ruby Aldridge for the outdoor shoot which has a carefree bohemian vibe, much like this season’s clothing. A relaxed fit and button-up shirts are the main staples for spring. / Photography by Magnus Klackenstam
Ruby x MiH – In addition to modeling MiH Jeans’ recent collaboration with Shopbop, Ruby Aldridge stars in their spring 2012 lookbook. The denim label recently shared a behind the scenes look at their upcoming spring style book where Ruby gets in touch with nature and shows off the casual, bohemian inspired looks.
Denim Gal – Denim label MiH Jeans teams up with online retailer Shopbop for a resort 2012 capsule collection. Founder and creative director Chloe Lonsdale was inspired by 60s and 70s bohemian style for the look book images which star Ruby Aldridge. Lensed by Guy Aroch, the denim pieces are paired up with flowing blouses and button-up shirts.
See MiH on Shopbop here
Weekend Getaway – Marloes Horst poses for the spring 2011 campaign and lookbook from British label, MiH Jeans. Styled by Simone Konu, Marloes exudes casual relaxation as she takes to the beach in Magnus Klackenstam’s carefree images. / Hair by Angelo Seminara, Makeup by Carina Konstantine