Black Balloon – Dutch beauty Nimue Smit takes to the Brooklyn Bridge for an outing featuring autumn ensembles from H&M’s Divided collection. With a bundle of black balloons in hand, Nimue poses for Peter Gehrke’s lens with styling by Marina Kereklidou in youthful looks. / Art direction by Mikael Kangas
Accessorized – Jessica Stam and Arlenis Sosa are prim and proper with edge for H&M’s latest accessories style book lensed by Peter Gehrke. With art direction by Mikael Kangas, the duo models on a vespa, wearing vibrant bags, shoes and jewelry matched with neutral outerwear styled by Marina Kereklidou.
Summer Style – Fashion retailer H&M taps Canadian model Jessica Stam for its latest “Trend Update” stylebook session. Captured by Peter Gehrke with styling by Marina Kereklidou, Jessica shows off a mix of feminine and boyish fashions. / Art direction by Mikael Kangas
Bohemian Behati – Behati Prinsloo stars in one of H&M’s many fall campaigns lensed by Asa Tallgard. Full of bohemian style and flair, Behati rocks animal prints, reptilian patterns and jewel tones styled by Marina Kereklidou.