Eau de Lacoste – Lacoste taps actress Amy Adams as the face of its new fragrance “Eau de Lacoste” with a new ad campaign. It is a floral scent which is described as fresh and clean with notes of white flowers, White Pineapple, Mandarin and Bergamot. The bottle evokes the idea of the scent being uncomplicated with a round flacon which transforms from white to nude with the iconic Lacoste crocodile making an appearance on the packaging.
Lacoste Spring – For spring 2014, Lacoste artistic director Felipe Oliveira Baptista looked towards a minimal outing for the new season. Silhouettes were clean and simple with an update on the classic tennis shirt by transforming it into a dress with partially sheer hems and sleeves. The brand’s sporty aesthetic was further embraced with polo shirts, piped in black or white. Oversized jackets and shirts in white transparent fabrics made a call to nineties minimalism.
Unconventional Chic – Karlie Kloss goes solo for the spring 2013 campaign from Lacoste. The French sportswear brand celebrates its 80th anniversary this year, and who else better than the leading model to front its latest advertisements? Karlie poses for David Sims with shapely styling by Jane How for the new season. (10 Magazine)
Nautical Pre-Fall – For its pre-fall 2013 collection, Lacoste find inspiration in nautical motifs and ski-resort inspired wear. Model Ruby Aldridge sports colorful stripes, reminding us of the sea in relaxed, sportswear shapes. The lightweight separates give way to more winter-minded clothing such as wool and cashmere knits paired with fitted trousers. For accessories, the Lacoste woman carries the “Cathy” bag which comes in three navy grained leather versions, the “Amelia” zipped clutch, and the “L.12.12 Fantaisie”–a large tote.
Lacoste Girl – Nadja Giramata hits the studio in a wardrobe of all Lacoste for Lara Giliberto’s latest work featured in the spring-summer issue of Dedicate Magazine. Styled by Yoko Miyake, Nadja is casual chic in hoop earrings and Felipe Oliveira Baptista’s sporty designs set against a colorful backdrop. / Hair by Carole Hannah, Makeup by Jean-Luc Amarin
Lacoste’s New Look – Marking his debut as Lacoste creative director, designer Felipe Oliveira Baptista set to make Lacoste more modern and sleek for the label’s spring 2012 collection. Starting off with streamlined silhouettes of black, white and navy, the season certainly had a more contemporary, streetwear friendly approach while still incorporating some of Lacoste’s well-known staples such as the men’s polo shirt, cotton pique, and sportswear separates. Baptista also used color blocking and art deco inspired prints to bring a splash of vibrance to the relaxed silhouettes.
Anja Rubik and Liya Kebede show their commercial sides for the spring 2011 campaign from Lacoste. Photographed by Mert and Marcus, the top model duo takes on the label’s form-fitting skirts and polos alongside male models Noah Mills and Jon Kortajarena.
Lacoste escapes from the city and into resort-style luxury for its spring 2011 collection. With a vibrant color palette ranging from stark white to vibrant orange, the sportswear label loosens up for the spring season with slouchy jumpsuits, loose fitting jackets and sack dresses that exude absolute ease and comfort.