Casual Chic - Madison Headrick stars in H&M’s latest trend update, wearing casual chic looks for the spring season in front of the lens of Andrew Yee. With art direction by Mikael Kangas, Madison oozes a confident cool in outfits styled by Marina Kereklidou.
Cool Summer – Although it may be cool outside, H&M has us thinking of the warmer months ahead with its summer 2013 style book. Starring Julia Hafstrom, the season juxtaposes floaty separates with laid-back denim pieces. Silhouettes are loose-fitting and Eastern inspired while shoes are paired with colorful socks.
Conscious Style – Actress, musician and model Vanessa Paradis is the latest face tapped for H&M’s Conscious Collection coming this spring. The collection is made of sustainable materials such as organic cotton, recycled polyester and Tencel. “I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes,” says Paradis of the collaboration. The collection will be available in H&M stores worldwide starting on March 25th, but for now, check out a preview of the collection and backstage images of the campaign underneath the cut.
Rocking Georgia – Daughter of rock royalty, Georgia May Jagger, is set to front H&M’s Rock‘n’Roll Mansion collection this February. The campaign, which was photographed by Terry Richardson, features biker jackets, mixed boucle outerwear, shift dresses with belts and tie-dyed jeans. “I think music influences fashion and has done so for generations,” says Georgia. “Music creates a certain mood and then people dress accordingly. I think it’s all quite closely intertwined.” Check out more backstage and product images of the Rock’n'Roll collection after the cut.
Reworked & Twisted – Svea Kloosterhof charms in the latest style book images from H&M’s divided collection. Wearing a mix of camouflage prints, graphic color-blocking, denim and cat imagery; the brunette exudes a youthful cool in the spring looks.
Spring’s Key Looks – H&M taps leading model Magdalena Frackowiak for its latest style book highlighting the key pieces of spring. The Polish beauty dons a delightful mix of floral prints, stripe patterns and lightweight knits in the sunny images with a hint of retro style.
Daisy’s Picks – Model and style maven Daisy Lowe selects her favorite pieces from fashion retailer H&M’s holiday party collection in a new video. Daisy’s picks range from day to night, including cut-off denim shorts with stud detailing, velvet pants and an art-deco inspired high-waist skirt. The party looks are available in H&M stores worldwide.
Easy Spring – Fashion retailer H&M mixes structured and relaxed silhouettes for its spring 2013 lookbook starring Nadja Bender. The leading model dons metallic detailing, pleating and foulard prints for the new season. Boxy shoulders paired with sheer dresses and pants evoke a modern, street wear influenced style for this upcoming spring.
Love the Holidays – Daria Werbowy fronts H&M’s winter 2012 campaign, wearing the fashion retailer’s knitwear styles in a setting of snow and mountains. Mikael Jansson lenses Daria and others in holiday styles starting at just $14.95.
Holiday Deals – Global fashion brand H&M gears up for its Black Friday sale which will offer holiday looks for women starting at just $5. The retailer is also offering “Pre-Black Friday” deals starting at just $7 from November 19th through November 21st as well as extended hours for city stores set to open on November 23rd at midnight.