Collaborative Effort – Following up the campaign featured earlier this week, here is a more detailed look at H&M and Maison Martin Margiela’s capsule collection set to hit stores on November 15th. The lookbook features re-editions of some of Margiela’s most iconic pieces with updated shapes and materials. In shades of white, black, red, nude and silver; the oversized silhouettes and tailored outerwear are wearable yet cutting edge.
City Moments – The highly anticipated Maison Martin Margiela and H&M collaboration hits stores on November 15th, and we have a look at the accompanying campaign photographed by Sam Taylor-Johnson. With creative direction by Markus Kiersztan, the images feature Marie-Sophie Wilson, Julia Nobis, Jamie Bochert and Diana Dondoe posing on the streets of Paris with a refined yet avant-garde style. / Styling by Sabina Schreder
Blue Velvet – Following up the fall campaign, Lana del Rey stars in the winter 2012 advertisements from fashion retailer H&M. The seductive songstress models for Sølve Sundsbø’s lens in cozy outerwear and form-fitting pants. Posing alongside a vintage car, Lana exudes elegant ease with her signature wavy tresses and vintage makeup.
Pastel Princess – H&M taps Swedish beauty Frida Gustavsson to model its “Winter Pastels” collection featuring minty fresh hues as well as ivory and red shades. Frida’s winter wardrobe includes heavy knits, stylish outerwear and sequin-embellished mini skirts paired with booties. / Photos by Andrew Yee
Winter Update – Fashion retailer H&M enlists Sara Blomqvist for its winter 2012 lookbook, shot by Peter Gehrke. The new season embraces pant suits, jewel tone dresses and embellished separates for an elegant yet fashion forward outing.
Black Balloon – Dutch beauty Nimue Smit takes to the Brooklyn Bridge for an outing featuring autumn ensembles from H&M’s Divided collection. With a bundle of black balloons in hand, Nimue poses for Peter Gehrke’s lens with styling by Marina Kereklidou in youthful looks. / Art direction by Mikael Kangas
Accessorized – Jessica Stam and Arlenis Sosa are prim and proper with edge for H&M’s latest accessories style book lensed by Peter Gehrke. With art direction by Mikael Kangas, the duo models on a vespa, wearing vibrant bags, shoes and jewelry matched with neutral outerwear styled by Marina Kereklidou.
Autumn Chic – Arlenis Sosa stars as the latest model for H&M’s recent Trend Update. The style book images feature various styles of autumn looks ranging from youthful streetwear to elegant outerwear. Peter Gehrke photographed Arlenis with art direction by Mikael Kangas.
Sweet Autumn – Singer Lana del Rey nabs her first major fashion campaign after being named the face of H&M’s fall-winter collection. Photographers Inez van Lamsweerde and Vinoodh Matadin captured del Rey in the collection’s best looks ranging from a pink angora blend sweater to printed leggings and a tweed biker jacket. Lana will also appear in the upcoming winter advertisements for H&M.
Summer Style – Fashion retailer H&M taps Canadian model Jessica Stam for its latest “Trend Update” stylebook session. Captured by Peter Gehrke with styling by Marina Kereklidou, Jessica shows off a mix of feminine and boyish fashions. / Art direction by Mikael Kangas