h&m

FridaHM1 Frida Gustavsson Models H&Ms Spring Looks
Spring FlingFrida Gustavsson stars in a new style book from H&M, wearing standout pieces from the retailer’s spring collection. This season foulard prints, denim and lace set the tone for a casually chic outing. The Swedish beauty poses in a sunny desert setting with fringe-adorned and gold jewelry as accessories of the season. / Art Direction by Evelina Sollander, Photos by Patrik Sehlstedt

beyonce hm summer Beyonce Lands H&M Summer 2013 Campaign by Inez & Vinoodh
Beyonce x H&M – Superstar Beyonce is teaming up with fashion retailer H&M for its summer 2013 campaign in a series of billboard and print images. The advertisements were photographed by Inez van Lamsweerde & Vinoodh Matadin in Nassau in the Bahamas and the commercial was directed by Jonas Åkerlund. “In the campaign Beyoncé is wearing the key pieces from H&M you need for life in the sun this summer,” says Ann-Sofie Johansson, Head of Design at H&M. The clothing will hit stores in the beginning of May and features a colorful array of swimwear and beachwear pieces.

hm conscious dorothea2 Dorothea Barth Jorgensen Models H&Ms Conscious Exclusive Collection
Elegant ExclusiveDorothea Barth Jorgensen models H&M’s new Conscious Exclusive collection made from sustainable materials. The Swedish beauty looks flawless in pleated skirts and embellished tops made from organic cotton, recycled polyester, recycled polyamide and TENCEL. The collection is meant to be worn for parties and events as H&M’s head of design Ann-Sofie Johansson describes, “I love how this collection has pure glamour and style, and is made from more sustainable materials. For us at H&M, it’s natural to think about sustainability, and to have it at the heart of our work.”

georgia may jagger hm5 Georgia May Jagger Stars in H&Ms Rock‘n’Roll Mansion Campaign by Terry Richardson
White Hot Looks – Following up the announcement in January, we finally have a look at the Rock’n’Roll Mansion campaign from H&M starring Georgia May Jagger. The British model and daughter of rock royalty poses for Terry Richardson in white, silver and grey looks including biker jackets, mixed, shift dresses and tie-dyed jeans. Georgia looks retro glam with a blonde bouffant and smokey eyes.

hm fashion spring8 H&M Enlists Liu Wen, Sigrid Agren and Constance Jablonski for Spring Trend Update
The Full Package – The latest style book from H&M offers a look at spring clothing and accessories with three top models–Liu Wen, Sigrid Agren and Constance Jablonski to be more exact. The trio poses for Andrew Yee in a casual mix of denim, tribal prints, colorful bags and printed pants. / Art direction by Mikaal Kangas

vanessa paradis hm conscious campaign2 Vanessa Paradis Enchants in H&Ms Spring 2013 Conscious Campaign by Camilla Akrans
Secret Garden – After reporting the news in January, we have a complete look at H&M’s Conscious campaign starring French model and musician Vanessa Paradis. Captured for the spring 2013 season in setting of lush flora, Vanessa enchants in the print advertisements lensed by Camilla Akrans and a film directed by Johan Renck. The new collection features sustainable materials such as organic cotton, recycled polyester and Tencel; and will hit stores this March.

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