Spring Fling – Frida Gustavsson stars in a new style book from H&M, wearing standout pieces from the retailer’s spring collection. This season foulard prints, denim and lace set the tone for a casually chic outing. The Swedish beauty poses in a sunny desert setting with fringe-adorned and gold jewelry as accessories of the season. / Art Direction by Evelina Sollander, Photos by Patrik Sehlstedt
Summer Star – Following up the news of Beyonce’s collaboration with fashion retailer H&M last month, the singer stars in its summer 2013 campaign photographed by Inez van Lamsweerde and Vinoodh Matadin. The pop superstar sizzles in the Bahamas, wearing colorful swimwear and beachwear for the sunny season. (Vogue UK)
White on White – Wearing a wardrobe of all white, model Saskia de Brauw stars in the latest H&M style update captured by Peter Gehrke. With art direction by Mikael Kangas, the Dutch model rocks stylish spring jackets and fitted pants selected by Emelie Johansson in a series of animated images.
Beyonce x H&M – Superstar Beyonce is teaming up with fashion retailer H&M for its summer 2013 campaign in a series of billboard and print images. The advertisements were photographed by Inez van Lamsweerde & Vinoodh Matadin in Nassau in the Bahamas and the commercial was directed by Jonas Åkerlund. “In the campaign Beyoncé is wearing the key pieces from H&M you need for life in the sun this summer,” says Ann-Sofie Johansson, Head of Design at H&M. The clothing will hit stores in the beginning of May and features a colorful array of swimwear and beachwear pieces.
Elegant Exclusive – Dorothea Barth Jorgensen models H&M’s new Conscious Exclusive collection made from sustainable materials. The Swedish beauty looks flawless in pleated skirts and embellished tops made from organic cotton, recycled polyester, recycled polyamide and TENCEL. The collection is meant to be worn for parties and events as H&M’s head of design Ann-Sofie Johansson describes, “I love how this collection has pure glamour and style, and is made from more sustainable materials. For us at H&M, it’s natural to think about sustainability, and to have it at the heart of our work.”
The New Icons – H&M taps leading models Daphne Groeneveld, Liu Wen, Lindsey Wixson and Joan Smalls for a new collection inspired by their personalities and style, “The New Icons”. The outing features pre-summer apparel and accessories, and will hit stores at the beginning of April.
White Hot Looks – Following up the announcement in January, we finally have a look at the Rock’n’Roll Mansion campaign from H&M starring Georgia May Jagger. The British model and daughter of rock royalty poses for Terry Richardson in white, silver and grey looks including biker jackets, mixed, shift dresses and tie-dyed jeans. Georgia looks retro glam with a blonde bouffant and smokey eyes.
The Full Package – The latest style book from H&M offers a look at spring clothing and accessories with three top models–Liu Wen, Sigrid Agren and Constance Jablonski to be more exact. The trio poses for Andrew Yee in a casual mix of denim, tribal prints, colorful bags and printed pants. / Art direction by Mikaal Kangas
Secret Garden – After reporting the news in January, we have a complete look at H&M’s Conscious campaign starring French model and musician Vanessa Paradis. Captured for the spring 2013 season in setting of lush flora, Vanessa enchants in the print advertisements lensed by Camilla Akrans and a film directed by Johan Renck. The new collection features sustainable materials such as organic cotton, recycled polyester and Tencel; and will hit stores this March.
Modern Retro – H&M gets into the retro spirit for a recent style book update featuring leading model Ginta Lapina. With art direction by Mikael Kangas, the blonde wears a selection of cropped sweaters and pleated dresses lensed by Andrew Yee.