Daria x H&M – Daria Werbowy shows off her best moves for a promotional video featuring H&M’s spring 2012 collection. Pastel prints and easy breezy silhouettes dominate the new season with an elegant flair.
Trendy Pastel – Rianne ten Haken is pretty in pastel for a recent H&M “Trend Update” style book. With art direction by Mikael Kangas, Rianne poses in front of Andreas Larsson’s lens wearing Bermuda shorts, faux leather and neon wedges for spring.
Conscious Glamour – Constance Jablonski models H&M’s latest line called “Exclusive Conscious” which is a collection of red carpet ready looks made of more sustainable materials. Extravagant evening wear looks ranging from beaded minis to floral gowns feature materials such as recycled polyester chiffon, organic cotton and hemp. The new collection will be available on April 12th in around 100 H&M stores and online.
Glam Sport – Vika Falileeva wears the spring season’s trend of sportswear inspired looks for the latest trend update from H&M. Captured by Peter Gehrke with art direction by Mikael Kangas, Vika wears asymmetrical cuts, tropical prints and metallic skirts with a casual ease.
Fresh Start – H&M enlists an all star cast for its spring 2012 “Fresh Start” campaign shot by Inez van Lamsweerde and Vinoodh Matadin. Models Sasha Pivovarova, Natasha Poly, Isabeli Fontana and Anais Mali all wear stylish looks in bright pastels paired with neutral hues and shiny sequins.
Trendy Toni – Toni Garrn poses for H&M’s latest Trend Update style book. Photographed by Andreas Larsson with art direction by Mikael Kangas, Toni sports simple silhouettes with an androgynous appeal for spring.
Sporty Summer – Frida Gustavsson models the summer 2012 collection from fast fashion retailer, H&M. Photographed by Andreas Sjodin, Frida wears a mix of sportswear and elegant silhouettes for the new season. Color blocking and stripes bring a modern touch to the classic influences.
Cruising for Versace – Versace follows up their fall H&M collaboration with a cruise collection available online January 19th. The recent lookbook stars Abbey Lee Kershaw wearing colorful prints and asymmetrical necklines. The capsule collection also includes fitted jeans, swimwear, and accessories ranging from charm bracelets to ballet flats.
Spring Awakening – Liya Kebede fronts the spring collection from H&M where she sports bright colors and relaxed silhouettes. Captured in a sandy location, Liya sports nautical stripes, lightweight tops and floral prints in the sun-drenched images.
Rebel Trend – Daria Strokous has a rebellious flair for H&M’s latest “Trend Update” style book. Captured by Peter Gehrke with art direction by Mikael Kangas, Daria wears a wardrobe of lightweight knits, leather jackets and fitted pants for the new season. Tousled locks and full lashes perfect her understated style.