BCBG Max Azria Spring – The spring 2014 collection from BCBG Max Azria opened with an understated outing of pale neutrals with deconstructed pieces evoking trench coats and menswear shirts. “We were inspired by nature and modern art. Contemporary art inspired the choice of vivid colors, while more muted tones glean inspiration from the natural beauty of the world around us,” Lubov Azria, Chief Creative Officer of BCBG says about the new collection. Indeed, the nature part kicked in for the second part of the spring collection which focuses on botanical prints and sheer panels, showing a little skin. The inspiration shows the dual sides of the BCBG woman, both understated yet feminine at the same time.
BCBG Resort – For BCBG Max Azria’s resort 2014 collection, designer Lubov Azria was inspired by her trip to Coachella. The BCBG woman shows a more grown-up perspective of the music festival’s well-known bohemian style with a juxtaposition of flowy silhouettes and razor-cut sharp lines. A daytime color palette of bright whites and pastels transitions to sunset with black and grey hues. Prints are flowery with a futuristic monochrome effect while bags are saddle style.
Hypnose – Photographer Alisha Goldstein lenses model Ali Stephens (Wilhelmina) for this BCBGMaxAzria fall editorial. Wearing a seductive selection of the brand’s fall silhouettes, Ali is hypnotizing styled by Elizabeth Sulcer. Laces, texture and drama play their part in the super sensual studio images.
Effortless Luxury – BCBG Max Azria played a game of contrast for its spring 2013 collection, focusing on the juxtaposition of hard and soft elements. Leather harnesses, skirts and cuffs matched with sheer and lace bring a modern edge to designers Max and Lubov Azria’s fluid silhouettes. Prints are art-deco inspired, sometimes even graphic in the form of black and white motifs. The mostly neutral color palette fuses effortless style with strict structure for the upcoming spring.
Bohemian Rhapsody – BCBG Max Azria embraces color for its fall 2012 campaign starring models Elena Melnik and Ella Kandyba. The duo hits the streets in a mix of modern and classic bohemian style featuring easy silhouettes, fur and color blocking.
Desert Chic – For resort 2013, BCBG Max Azria offered up its traditional color blocking with a hint of Middle Eastern inspired cuts and patterns. Floor-length dresses matched with boxy blazers set the tone for the season in shades of electric blue, canary yellow and vibrant turquoise. Billowing kaftans in long and short lengths offer a sexy twist to the elegant staple. Accessorized with aviator sunglasses and a colorful shoe, the Max Azria woman looks ready for a laid-back outing come resort time.
Athletic Spring – The spring 2012 campaign from BCBG Max Azria taps Daniela Mirzac and Theres Alexandersson for a series of athletic inspired images, lensed by Camilla Akrans. Showcasing the label’s youthful dresses with vibrant color-blocking patterns styled by Laura Ferrara (Tim Howard Management), the advertisements go from the studio to outdoors. The girls also sport flawless makeup by Wendy Rowe and lilac hair.
On the Block – BCBG by Max Azria was dominated by color blocking for its fall 2012 runway show presented during New York Fashion Week on Thursday. Relaxed and slouchy silhouettes brought an elegant ease to the catwalk with models donning a variety of hues ranging from electric blue to eye-popping coral grounded in neutrals. Accented by furs and geometric prints, the fall collection is tailored for a woman who longs for luxury without any over the top thrills.
BCBG’s Relaxed Spring – The spring 2012 collection from BCBG Max Azria embraces a modern Grecian look with feminine draping and slouchy silhouettes that are flattering on just about any body shape. Loose-fitting materials are paired with a strong selection of colors ranging from happy turquoise to moody mauve. Another collection highlight includes graphic, almost tribal-like prints and low sitting pockets, giving a casual feel to BCBG’s elegant silhouettes.
On the first official day of New York Fashion Week, BCBG Max Azria delivered easy breezy loose-fitting silhouettes for the fall 2011 season. With draping and folds outlined by color blocking, the Max Azria woman is on the go for fall with boots below the knee and a slicked back ‘do.