Walking in a Dream–For its spring-summer 2014 campaign, BCBG Max Azria takes inspiration from “Alice in Wonderland” with a set of dreamy images featuring models Stephanie Hall and Charlotte Wiggs. With art direction by Mikael Kangas, the pair poses for Meredith Bruner against the backdrop of colorful seasonal foliage. Stylist Laura Ferrera dresses Stephanie and Charlotte in the brand’s romantic prints and smart separates.
BCBG Max Azria Fall 2014–Celebrating its 25th Anniversary, BCBG Max Azria kept it simple yet luxe for its fall-winter 2014 collection. Designers Max and Lubov Azria created a modern wardrobe of ponchos, maxi skirts and masculine inspired outerwear for the new season preview. Fur played a major role for fall; featured on everything from textured sweaters to the more restrained such as jacket collar accents. Colors are muted with more bright turquoise and coral hues used as decorative elements.
BCBG Max Azria Spring – The spring 2014 collection from BCBG Max Azria opened with an understated outing of pale neutrals with deconstructed pieces evoking trench coats and menswear shirts. “We were inspired by nature and modern art. Contemporary art inspired the choice of vivid colors, while more muted tones glean inspiration from the natural beauty of the world around us,” Lubov Azria, Chief Creative Officer of BCBG says about the new collection. Indeed, the nature part kicked in for the second part of the spring collection which focuses on botanical prints and sheer panels, showing a little skin. The inspiration shows the dual sides of the BCBG woman, both understated yet feminine at the same time.
BCBG Resort – For BCBG Max Azria’s resort 2014 collection, designer Lubov Azria was inspired by her trip to Coachella. The BCBG woman shows a more grown-up perspective of the music festival’s well-known bohemian style with a juxtaposition of flowy silhouettes and razor-cut sharp lines. A daytime color palette of bright whites and pastels transitions to sunset with black and grey hues. Prints are flowery with a futuristic monochrome effect while bags are saddle style.
Hypnose – Photographer Alisha Goldstein lenses model Ali Stephens (Wilhelmina) for this BCBGMaxAzria fall editorial. Wearing a seductive selection of the brand’s fall silhouettes, Ali is hypnotizing styled by Elizabeth Sulcer. Laces, texture and drama play their part in the super sensual studio images.
Effortless Luxury – BCBG Max Azria played a game of contrast for its spring 2013 collection, focusing on the juxtaposition of hard and soft elements. Leather harnesses, skirts and cuffs matched with sheer and lace bring a modern edge to designers Max and Lubov Azria’s fluid silhouettes. Prints are art-deco inspired, sometimes even graphic in the form of black and white motifs. The mostly neutral color palette fuses effortless style with strict structure for the upcoming spring.
Bohemian Rhapsody – BCBG Max Azria embraces color for its fall 2012 campaign starring models Elena Melnik and Ella Kandyba. The duo hits the streets in a mix of modern and classic bohemian style featuring easy silhouettes, fur and color blocking.
Desert Chic – For resort 2013, BCBG Max Azria offered up its traditional color blocking with a hint of Middle Eastern inspired cuts and patterns. Floor-length dresses matched with boxy blazers set the tone for the season in shades of electric blue, canary yellow and vibrant turquoise. Billowing kaftans in long and short lengths offer a sexy twist to the elegant staple. Accessorized with aviator sunglasses and a colorful shoe, the Max Azria woman looks ready for a laid-back outing come resort time.
Athletic Spring – The spring 2012 campaign from BCBG Max Azria taps Daniela Mirzac and Theres Alexandersson for a series of athletic inspired images, lensed by Camilla Akrans. Showcasing the label’s youthful dresses with vibrant color-blocking patterns styled by Laura Ferrara (Tim Howard Management), the advertisements go from the studio to outdoors. The girls also sport flawless makeup by Wendy Rowe and lilac hair.
On the Block – BCBG by Max Azria was dominated by color blocking for its fall 2012 runway show presented during New York Fashion Week on Thursday. Relaxed and slouchy silhouettes brought an elegant ease to the catwalk with models donning a variety of hues ranging from electric blue to eye-popping coral grounded in neutrals. Accented by furs and geometric prints, the fall collection is tailored for a woman who longs for luxury without any over the top thrills.