Style Routine – BCBG’s diffusion line for the younger set, BCBGeneration, gets a revamp for its fall 2012 campaign starring Taylor Warren. With art direction by Emily Wassall (EW Studios), Angelo Pennetta captures the spirit of the BCBGeneration girl with advertisements photographed in California featuring a girl’s morning routine. Full of youthful energy, unique accessories and quirky fashion styled by Cat Wennekamp; Taylor is ready to hit the town in standout looks. / Hair by Maranda @ The Wall Group, Makeup by Ozzy Salvatierra @ Streeters
Sunny Generation – The fall-winter campaign from BCBGeneration enlists David Roemer (Atelier Management) for a sun-soaked series of images starring Sharon, Aurelia, Katya and Mina. Outfitted by Elizabeth Sulcer, the trio sports colorful layers paired with playful accessories. / Hair by Rolando Beauchamp @ Community NYC, Makeup by Christian McCulloch @ Tim Howard
David Roemer shoots the blonde trio of Anne Sophie Monrad, Angelica and Daria for the spring 2011 campaign from BCBGeneration. Styled by Brian Molloy, the curly haired beauties don the label’s flirty ensembles for the new season.