Releasing his first print campaign with the spring 2011 season, Alexander Wang taps Aymeline Valade for a dramatic shot keeping in the spirit of the runway show. Photographed by Craig McDean and with creative direction by Fabien Baron, the four image campaign is an exclusive to Interview Magazine’s March issue. (WWD)
The youthfully relaxed aesthetic of Alexander Wang’s pre-fall line is contrasted by a no fuss nature in the form of a monochromatic color palette and severe shapes. Edgy yet sleek, the Wang woman looks ready to take on the urban jungle for pre-fall.
Moving away from his usual color scheme of moody black and dark gray hues, Alexander Wang brings light and looseness to his spring 2011 collection with the theme of a construction job gone awry. Models walked down the runway with clumps of white in their hair in addition to coveralls and sack dresses covered with splashes of color and metallic. The accessories also replicated the collection’s construction theme–handbags were exchanged for modified tool bags and necklaces consisted of thick chain links. With no black in sight, Wang successfully took his line in a new direction for the spring season and beyond.
Going viral for his mainline collection, Alexander Wang launched its fall 2010 inspiration video last week featuring Abbey Lee Kershaw filmed by Craig McDean. Likewise, the campaign images are stills from the film which was shot in an abandoned New York City building. With art direction by Fabien Baron and styling by Karl Templer, the video and images bring together the unique elements of wind, home, movement and stillness.