Patricia van der Vliet for MAX&Co. Spring 2012 Campaign by Willy Vanderperre

patricia van der vliet1 Patricia van der Vliet for MAX&Co. Spring 2012 Campaign by Willy Vanderperre

The Sitting LadyPatricia van der Vliet fronts the spring 2012 campaign from MAX&Co., Max Mara’s casual yet fashion conscious brand. Lensed by Willy Vanderperre with styling by Clare Richardson, Patricia poses in color-blocked dresses, tailored pants and simple tees with a hint of seventies flair.

patricia van der vliet2 Patricia van der Vliet for MAX&Co. Spring 2012 Campaign by Willy Vanderperre
patricia van der vliet3 Patricia van der Vliet for MAX&Co. Spring 2012 Campaign by Willy Vanderperre
patricia van der vliet4 Patricia van der Vliet for MAX&Co. Spring 2012 Campaign by Willy Vanderperre
patricia van der vliet5 Patricia van der Vliet for MAX&Co. Spring 2012 Campaign by Willy Vanderperre
patricia van der vliet6 Patricia van der Vliet for MAX&Co. Spring 2012 Campaign by Willy Vanderperre
patricia van der vliet7 Patricia van der Vliet for MAX&Co. Spring 2012 Campaign by Willy Vanderperre
patricia van der vliet8 Patricia van der Vliet for MAX&Co. Spring 2012 Campaign by Willy Vanderperre
patricia van der vliet9 Patricia van der Vliet for MAX&Co. Spring 2012 Campaign by Willy Vanderperre
patricia van der vliet10 Patricia van der Vliet for MAX&Co. Spring 2012 Campaign by Willy Vanderperre

  • Lee Onail

    hmm, for some reason shots 6 & 9 seem inconsistent…

  • beatrice

    this is weird, but i feel like the vacant, slightly creepy expression of patricia in every single shot elevates this above the common lookbook: it gives it a sense of continuity and the stepford wife mood fits in perfectly with the 50s suburban housewife clothing. it might have been accidental, but still – bravo.