Lancôme’s New Muse–Lancôme has signed model and music producer Caroline de Maigret as their latest brand ambassador, reports British Vogue. But that’s not all, in a press release the French beauty brand also revealed an “unprecedented form of collaboration” which will unfold in several steps beginning with accompanying the 39-year old beauty on her global book tour as well as developing an exclusive collection of makeup in 2015.
“I am delighted by this collaboration,” says de Maigret. “It’s the beginning of a lovely adventure with this brand that I love so much. A brand that offers a different vision of femininity: one that is free, intelligent and that touches both the heart and mind.”
Lancôme frequently features models such as Daria Werbowy and celebrities such as their latest celebrity spokeswoman, Lupita Nyong’o in their campaigns.
