Spell’s Fleur Collection Embraces Pure Vintage Vibes

Joanna Elizabeth

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Published June 9, 2024

Spell Fleur 2024 Collection
Spell debuts its limited edition Fleur collection for 2024. Photo: Jamie Green

Spell debuts its enchanting Fleur collection, celebrating vintage aesthetics and romantic details. Drawing inspiration from 1930s bias cuts and the effortless style of Liv Tyler, Fleur is a dreamy addition to the brand’s repertoire.

Spell Fleur 2024 Collection

Posing outdoors, Théa Ros models Spell Fleur slip dress in pink champagne.
Posing outdoors, Théa Ros models Spell Fleur slip dress in pink champagne. Photo: Jamie Green

The collection features custom paisley prints, delicate lace accents, floral slips, and cascading ruffle dresses that evoke a coquette charm. The lookbook, captured by photographer Jamie Green, showcases model Théa Ros in a series of sun-drenched outdoor shots.

With a book in hand, Théa Ros wears a flutter sleeve dress from the Spell Fleur collection.
With a book in hand, Théa Ros wears a flutter-sleeve dress from the Spell Fleur collection. Photo: Jamie Green

Styled by Ashleigh Bakos, the ensembles are adorned with long necklaces and flats, enhancing their retro appeal. The collection’s color palette is a soft, inviting blend of pastels, including shades of pink, blue, and yellow, adding to the overall romantic feel.

Featuring vintage-inspired designs, Spell's Fleur collection focuses on pastel shades.
Featuring 1930s, vintage-inspired designs, Spell’s Fleur collection focuses on pastel shades. Photo: Jamie Green

Spell continues its journey into boho style with Fleur, following the success of its Bohème collection. With 100% of Fleur styles incorporating natural, renewable fibers, Spell is also committed to sustainability, aligning with its 2025 roadmap.

Spell showcases a ruffled maxi dress from its latest Fleur collection.
Spell showcases a ruffled maxi dress from its latest Fleur collection. Photo: Jamie Green

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