Dior’s Cruise 2025 Campaign Blends Punk & Scottish Style

Joanna Elizabeth

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Published October 25, 2024

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Updated October 27, 2024

Dior Cruise 2025 Campaign
Sanija Dalecka poses in Dior’s cruise 2025 campaign. Photo: Brigitte Niedermair / Dior

For its cruise 2025 campaign, Dior takes a bold step into the rugged landscape of Scotland. Against hazy backdrops, punk-inspired accents clash with traditional tartans, creating a daring fusion of styles.

Dior Cruise 2025 Campaign

Jiali Zhao wears a dramatic silhouette in Dior's cruise 2025 ad.
Jiali Zhao wears a dramatic silhouette in Dior’s cruise 2025 ad. Photo: Brigitte Niedermair / Dior

The result is a dynamic collection that’s equal parts rebellious and refined. Behind the lens, photographer Brigitte Niedermair captures models Ali Dansky, Jiali Zhao, Sanija Dalecka, and Tanya Churbanova in high-energy poses.

Dior features Scottish-inspired designs in its cruise 2025 collection.
Dior features Scottish-inspired designs in its cruise 2025 collection. Photo: Brigitte Niedermair / Dior

Dior’s iconic Saddle bag gets a studded makeover, while the Dior Book Tote boasts rich embroidery. As a few of the models pose with flags, flames blaze in the background, adding a sense of raw energy.

Tanya Churbanova rocks a tartan look for the Dior cruise 2025 campaign.
Tanya Churbanova rocks a tartan look for the Dior cruise 2025 campaign. Photo: Brigitte Niedermair / Dior

Stylist Elin Svahn rounds out the look with edgy accessories. There are chunky shoes, choker necklaces, and embroidered masks. An accompanying film shows the designs in motion set against a backdrop of pure yellow.


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